To small businesses, influencers are one of their keys to opening a door full of marketing
opportunities. There’s a concrete reason why influencers are named as such, and mainly it’s
because influencers serve as businesses means of reaching far beyond that what they are
currently capable of targeting. As most of us probably believe, influencers usually come from
outside the business, but with the exception of some uncommon cases where influencers
themselves come from within the business. Becoming an influencer while you’re taking the role
of a business owner has several benefits to boosting not just your company brand, but also your
personal brand. Below are few things that you can do turn yourself into an influencer.
Build a community
How much power influencers have depends on their community because community represents
their domain of influence, which is what exactly you will be looking for when selecting someone
to represent your small business. That, is also what you need to become an influencer yourself.
Creating a community entails finding people that have the same interests in your industry. If you
have already established yourself, then organically doing this is not needed, however, if that is
not the case, then you need to exert more efforts. Find people and follow them every day until
your following becomes big enough to produce organic growth.
Share your people’s posts
Once you have gathered people for your community, the next thing you have to do is to keep the,
together by involving them in something that has value. The good thing here is that you don’t
need to create something out of scratch. You can simply share great videos or articles to remind
your followers that you are still there, thus, leaving an impression on them that you are providing
them value. One easy way to express your appreciation and at the same time gain their loyalty is
to share their posts.
Create your own content and share it
While it’s great to share other people’s works, nothing beats building your authority and
following by generating original content. You can start small by creating your own blog and
posting original works. As you improve yourself, you can also slowly start producing videos and
podcasts in accordance to your contents. Whatever form you want to take on, just make sure that
it does not go outside your personal brand because it may weaken your image resulting to
decrease in followers.
Keep the people within your community engaged
There’s no use in having a community if you can’t keep your people engaged because they are
bound to leave sooner or later when there’s nothing of value to make them stay. To successfully
keep them engaged would make you a true influencer and earn you even more loyal followers
from your community. If they have questions for you, reply to them. In return, you can also keep
the community going by asking them questions as well and responding to their posts even if
you’re not the main audience. To put it simply, strike conversations with them. Be part of
discussions and forums and they will pay you back with their loyalty.