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How Content Marketing Differs From Content Strategy

Having quality on-site content is imperative for a business to become successful. Apart from having great content on your website, having an excellent content marketing strategy is also a must as it allows you to use content to drive a stable flow of traffic to your website.

Leading people to your homepage is one thing but getting them to engage in specific sections of your site is an altogether different story as it needs a deeper strategy to make this happen. And, more than just generating and distributing content to direct traffic back to your other online accounts, you will also want to analyze the results regularly so that you can enhance your current content strategy even better.

This is when the combination of a good content strategy and equally good content marketing will help you accomplish your business goals. But how do these two terms differ? Your content marketing efforts will drive targeted traffic to your site while your content strategy will work on converting this traffic into leads, customers, and followers.

Content Strategy

Creating content and distributing is not enough to garner good results. Instead of placing your content wherever you can, develop a strategy that will align with your branding and goals. Below are some reasons why your content needs a clear and solid strategy

• It drives people to other online locations aside from your website. This includes your social marketing channels. As a result, your online presence will skyrocket and you will gain new followers
• Reactions about your content can be used to determine the best type of content that works for your audience
• It maximizes your marketing reach via social network sharing
• It establishes and deepens relationships with former customers and leads
Without a content strategy, your content marketing efforts will only reflect on what your competition is doing rather than creating content or using tactics based on research, analysis, and what your target audience wants or needs.

Content Marketing

Once you have developed your content strategy, you can now proceed in defining the content marketing tactics that you will be implementing. To give you a clear view of content marketing, here are some examples of it.

• Blog posts

Creating a blog for your business and posting relevant and informative content on it can be your constant source of traffic. In addition, it can help you boost your SEO results. Blog posts also give you the chance to engage with new prospects as well as past customers. Since they are on your blog site, your design could potentially direct them into your sales funnel. The more popular your post becomes, the more traffic and greater SEO results you’ll have.

• Guest blog posts

Generating informative and interesting posts for authority sites that are relevant to your niche gives you the opportunity to establish an authority reputation for your brand all the while driving new traffic to your site.

• E-books

Free e-books that contain helpful and valuable information can increase your subscription rates for email marketing, which is an excellent lead generation and customer relationship management tool.

• Infographics

Infographics have huge potential because you can easily post them on your social media accounts. Moreover, this type of content can easily be shared by others while linking back to you.


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