Why Houston SEO?
Houston is not only a great place to live but also a lucrative city to conduct business. No matter what industry you’re targeting, you’re bound to encounter potential customers looking for your products or services. Our team of Houston digital marketing experts is constantly evolving as digital marketing trends and search engine algorithms are changing and updating. You must work with a team that is not just knowledgeable but also driven by passion. One who genuinely enjoys being in the loop on the latest trends, practices, and algorithm updates.
Understanding the Houston SEO process
Search engine optimization can be defined as a routine done on websites to outline, run, and improve their search engine promotion efforts. In a more technical term, it’s a process of increasing your site’s visibility to users on search results pages. It is purely organic, and thus, does not include the purchase of paid online placement. Simply put, SEO refers only to the enhancement of unpaid search results. Through SEO, websites can gain more visitors from a search engine and appear higher on the results page.
We are an SEO company for Houston businesses that provide proven results. Our strategies are build as per the unique circumstances, standing, and need of your business or offerings. We assess your current organic visibility, as well as your existing keyword rankings and future SEO goals. Once we have analyzed and gained a better understanding of the competitiveness of your industry and target keywords, we will determine the exact methods and tools that will be necessary at achieving those goals.
From there, we develop and execute a strategy. Providing monthly reports about your site’s key metrics and all the works done for your SEO campaign is also part of our SEO services. This way, you can pay close attention and perhaps, add your two cents, on what’s going on and how to go about with your website.
By no means is SEO a new marketing technique. It has been existing for several years, but it’s only just recently that it became popular due to the immense growth and influence of the internet today. If you’re a Houston online business, most likely, you know others who are using SEO to enhance the online performance of their websites. Nonetheless, there’s a good chance that as a business owner, you are not well-versed on how the whole SEO process works, or what it can do to you and your business.
Don’t worry, you’re not the only one, so no need to be ashamed. Besides, there are plenty of companies and experts that can help you deal with and manage all things SEO-related. And yes, that’s where we at Bob’s SEO come on. Allow our expertise and knowledge to do the work and show you the benefits SEO can give to your Houston company.
Effective marketing strategies with SEO
We provide both on-site and off-site SEO to Houston businesses. When used the right way, both SEO types can bring in a huge number of qualified visitors to your site who truly want to know about your products or services. On-site optimization methods typically include the use of meta descriptions, keywords, and tags to show search engines why you deserve to be ranked higher than others. For off-site SEO, this entails helping your site get backlinks, which are important in providing your business’s authority to the search engines and driving more traffic to your site.
Given the right SEO company, your website and business can have more value than ever before. We can assist you in creating the vision that you’ve always wanted for your website but were unable to accomplish on your own or with other SEO companies. Our comprehensive skill sets deliver numerous SEO possibilities that will bring your site to the next level of growth and competitiveness.
Houston is a place for every event, be it an exciting day trip with your best friend, a weekend getaway with your partner, or a family-friendly adventure. The city is recognized for its shopping, nightlife, dining, and entertainment attractions across the United States. Needless to say, you won’t run out of things to do in this diverse and lively city. To top off, it’s the fourth largest city in the country, boasting the famous Space Center Houston, beautiful greenery, renowned chefs, and inspiring museums.
Be awestruck at the James Turrell Skyspace at Rice University. The enthralling light and sound installation is truly a sight to behold. The place is set with colorful hues, morphing in and out that will have you in trance. If you’re into biking, paddling, or running, Buffalo Bayou Park is a great place to do so. You can also chill out at Houston’s most laidback watering holes, the West Alabama Ice House. They sell cheap booze and excellent tacos al pastor. For a more relaxing place that can lull you to sleep, try Axelrad Beer Garden. They have nap-inducing hammocks to hang out and fall asleep all day.
The Right Decision For Your Business
We use ethical, powerful search engine optimization marketing strategies that stand the test of time. By partnering with us, you have everything to gain, and you can relax and sleep well knowing that you made the right decision.
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Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.
SEARCH ENGINE OPTIMIZATION RANKING FACTORS
It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are ranking factors that I consider to be some of the most important – included with each SEO campaign.
Selecting the proper search terms to target and rank for is one of the most important steps in the “researching keywords” process. We find the best search phrases with the highest buyer intent and chance of a conversion.
It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Not a ranking factor but important nonetheless. Comprehensive, intuitive monthly ranking reports that reveal the daily ranking position over a given time frame for every targeted search term.
Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.
Refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing, and more.
website page speed
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast-loading site rank higher, but it also provides a better visitor experience.
web core vitals
A new set of factors Google considers important as it relates to user experience interaction and page speed metrics. Rolling out an update sometime in May or June 2021.
We provide ethical search engine optimization services that have stood the test of time – 23 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to local businesses as well as several national brands we work with.
Are you on the first page for your targeted, money search terms?
I have over two decades of experience in search engine optimization for local companies.
I’m always testing and keeping up with the latest algorithmic changes and ranking techniques when it comes to an effective SEO strategy. Call me when you are ready to get serious about your online presence.
How fast do your website pages load?
Up-time and speed are two critical components of website hosting where search engine marketing is concerned.
Once you become a client we get your website hosted on a top cloud server such as Amazon AWS, Google Cloud, or similar. With near 100% uptime and a blazing fast site, your rankings are guaranteed to improve.
How professional does your current website look?
We design appealing, search engine-friendly websites for our clients keeping UX in mind.
Not only do they look great but they convert more sales for your business – and rank highly in search results. First impressions are everything online.
Are you satisfied with your brands’ current social presence?
Having a strong social presence is a necessity if you’re serious about selling your products or services on the internet.
It is an established fact that social media marketing plays a vital part in search engine ranking.
Does your website have engaging, informative content?
It has been said that content is “King” when it comes to SEO.
Also, we tweak your existing content and establish KPIs. We create new, engaging articles and posts that search engines love.
Is your brand mentioned and cited from industry and geo-relevant websites?
We create citations along with brand mentions and local authority backlinks.
We also optimize your Google My Business listing and ensure your NAP (name, address, phone) is consistent across the web.
REMEMBER: You’re not just a client – you’re a partner.
Frequently Asked Questions
What is SEO?
SEO (also known as “search engine optimization”) is the process of ranking your website higher in the search results for your targeted search term.
Why should I hire an SEO company?
If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring an experienced, professional SEO expert is the best choice.
How much does SEO cost?
This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries. If you want high ROI and great results contact us today!
What is the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results. Like highly targeted, qualified leads? Give us a call.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.
What makes you different from other SEO companies?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be dealing with.