SEO Services in Houston, Texas
Search engine optimization, or most commonly referred to as SEO, is a process that improves the rankings of your website in organic search results. The general rule is that the higher your site ranks with SEO services, the more people can see it. Thus, considering the massive population of Houston City, it is even more critical than ever for brands and organizations to step up their Houston SEO game.
Dating back to the 90s, SEO made an appearance when search engines emerged for the first time. Back then, SEO was not as distinguished as it is now. But today, it has become a crucial marketing strategy and a rapidly growing industry. If you want to learn SEO, then prepare yourself for tons of creative, technical, and analytical works. On the flip side, if you’re going to leave all SEO work in the hands of a professional, then you also opt for this. You need to find the right Houston SEO firm for your business, discuss things out, and you’re good to go.
Is Houston Search Engine Optimization Difficult?
Giant search engines such as Google, Yahoo, and Bing as well as other search engines index websites to determine the order of the sites that get shown on results pages by considering the various ranking algorithms and factors. Google alone examines over 200 ranking factors. Some of them are made known to the public, like backlinks, quality content, and site speed. However, many are also kept secret. Fortunately, you don’t have to know all those factors to improve your website rankings.
When it comes to SEO in Houston, TX, you can think of it as a three-layered cake. The bottom part represents the technical aspects behind your website and serves as the primary foundation. The second layer is like the content of your website. It is protected in the middle because it is the essential part. In other words, lousy content is equal to no ranking(s). Lastly, the top layer represents the quality backlinks, which will boost your site authority. It is where the toppings are placed that will further ‘sweeten’ your SEO game.
Can you learn search engine optimization by yourself?
Despite being a dynamic field, the fundamental changes in search engine optimization hugely influence the way search engines view your website. If you equip yourself with the critical and crucial Houston search engine optimization topics, you can proceed with SEO on your own. That said, for you to achieve this, know that you’ll be needing tons of study and practice. On the bright side, you can find loads of information on the web for free–and even find yourself a useful SEO guide–but make sure to choose wisely. Additionally, you can also register for various courses, webinars, or classes. But again, if you don’t have enough time or dedication to learn all there is about SEO, you can easily employ Houston search engine optimization specialists, experts, agencies, or consultants to get the work done. However, doing so will no longer be free, so you need to consider your marketing budget when making this decision.
Our Houston SEO Company
With the right balance between on-site and off-site SEO, our company ensures that your approach to boosting customer engagement is all-inclusive and that you see the surge in rankings that your website deserves. For instance, we look at the possible flaws behind your site design that are making it unfriendly to search engines. Some of the common blunders include slow load times, broken links, error links, and lousy site structure. Another practice we do is to determine whether your company is listed on the local business listings in Houston. Furthermore, a Houston SEO company also builds backlinks from reputable directories and produce and distribute content that is sure to generate and increase customer engagement, incorporating keywords that internet users are most likely to be searching for.
If there’s anything Houston is best known for, it is its status as the fourth largest city in the United States. Apart from this, the enormous town is also often featured in headlines as the home to NASA’s Space Center. Interestingly enough, despite this fact, Houston did not get a space shuttle. Space City is the only city that has an equal distribution of the four major races in the country, which is why it is considered the most diverse city–even different than Los Angeles, New York, and Chicago. Suffice it to say, Houston is an extremely international city, language-wise as more than 90 languages are spoken in the metro area. Among the widely used are English, Spanish, and (surprisingly) Vietnamese.
SEO Services in Houston, Texas
Through an effective search engine optimization (SEO) strategy, businesses, websites, and brands in Space City could reach a much wider target audience, boost traffic and result in higher volumes of conversions than ever. Our Houston SEO services can help you increase your revenue and drive more customers.
What is SEO?
SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.
Why hire an SEO company?
If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.
What's the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.
How much does SEO cost?
First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.
What makes you different from other firms?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).
How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.
It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.
On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.
Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.