Horizon Continues to Lead Data and Analytics Efforts Driving Client Outcomes, Engages Catalina to Provide In-Depth Shopper Intelligence for The Hershey Company

NEW YORK and ST. PETERSBURG, Fla., Sept. 14, 2022 /PRNewswire/ — Horizon Media, the most important U.S. media company based on AdAge Knowledge Heart 2022, has chosen Catalina as its purchase-based knowledge insights supplier, strengthening its proprietary blu. knowledge platform and help of CPG purchasers that depend on SKU-level gross sales knowledge. By blu., drawing on broad vary of client insights, Horizon Media is ready to develop and ship on advertising and marketing campaigns with CPG manufacturers tailor-made to particular person client’s buying habits whereas preserving privateness. Catalina, providing deep buying habits insights on just about all U.S. households via a mixture of wealthy, real-time transactional knowledge in addition to third social gathering enrichments obtainable by way of its anonymized shopper intelligence platform, integrates seamlessly with blu. and supplies Horizon Media with extra refined concentrating on capabilities.

Horizon Media and Catalina

Horizon Media and Catalina

Horizon Media gained The Hershey Firm’s enterprise final 12 months, together with manufacturers Reese’s, KitKat, Jolly Rancher, Twizzlers, Ice Breakers, and Pay Day, primarily based in giant measure on the capabilities and adaptability of blu. The platform faucets knowledge on greater than 288 million people tied to distinctive private blu.IDs to make sure privateness and might combine knowledge from a bunch of various sources.

“In conducting our media company overview final 12 months, the energy and scope of every competitor’s knowledge platform was a vital consideration. We had been impressed then with Horizon blu. and are thrilled that Catalina has additional fortified the blu. platform to offer an unmatched degree of knowledge to tell, speed up and measure the effectiveness of our advertising and marketing efforts,” stated Lynn Hemans, VP Shopper Intelligence & Analytics at The Hershey Firm.

The Hershey Firm and Horizon have expanded the Catalina relationship, looking for further knowledge past its core confectionary enterprise to embody newer snacking classes/manufacturers in its portfolio.

“Catalina set itself aside with its scale, granularity, and the real-time velocity during which they refresh the info,” stated Laura McElhinney, EVP, Chief Knowledge Officer at Horizon Media. “Catalina supplies us with buying insights which are refreshed day by day, which allows us to mine actionable insights, mannequin audiences, and activate and measure the effectiveness of promoting campaigns.”

“Horizon has led the cost on the company entrance to develop a clear room atmosphere that shares aggregated knowledge sources, whereas defending a person’s privateness, and we’re thrilled to be forging a relationship with them,” stated Christine McGovern, VP, Media & Knowledge Options at Catalina. “We’re grateful that Horizon helped open doorways for us with a world-class marketer like Hershey, a relationship we’re already constructing upon, and we sit up for establishing relationships with extra of their purchasers within the coming months.”

About Horizon Media

Horizon Media, Inc, the most important U.S. media company based on AdAge Knowledge Heart 2022, delivers data-driven enterprise outcomes for among the most modern and impressive manufacturers. Based in 1989, headquartered in New York, and with workplaces in Los Angeles and Toronto, the corporate employs 2,400 folks and has media investments of greater than $9 billion. Horizon Media’s basic perception is that enterprise is private, which drives its method to connecting manufacturers with their clients and fascinating with its personal workers leading to industry-leading office satisfaction ranges (Glassdoor). The corporate is constantly acknowledged by unbiased media retailers for its shopper excellence and has earned a number of “Greatest Workplaces” awards reflecting its dedication to DEI and the life and well-being of everybody at Horizon Media.

About Catalina

Catalina is a pacesetter in shopper intelligence and extremely focused in-store, TV, radio, podcast and digital media that personalizes the patron journey. Powered by the world’s richest real-time shopper database, Catalina helps retailers, CPG manufacturers and companies optimize each stage of media planning, execution and measurement to ship $6.1 billion in client worth yearly. Catalina has no greater precedence than making certain the privateness and safety of the info entrusted to the corporate and sustaining client belief. Catalina has operations in the US, Costa Rica, Europe and Japan. To study extra, go to www.catalina.com or @Catalina on Twitter.



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SOURCE Horizon Media

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