Grit Studio™ (“Grit”), a content-first digital advertising and marketing studio, publicizes the appointment of Justyna Wilson as Vice President of Technique + Accounts and Molli Mayeron as Director of Content material + Manufacturing, increasing the company’s West Coast presence to Los Angeles and San Francisco. The agency additionally grew its consumer portfolio with the addition of three nationwide shopper manufacturers.
Justyna Wilson joins Grit’s management crew because the Vice President of Technique + Accounts. In her new function, Wilson oversees account companies and 360 digital advertising and marketing technique, with an emphasis on full funnel technique, channel administration, and storytelling. Bringing greater than 15 years of expertise in advertising and marketing, digital innovation, and go-to-market methods for DTC and B2B manufacturers, Wilson beforehand served as Head of Model & Progress at Face Actuality and Senior World E-Commerce Supervisor at Biossance.
Grit additionally welcomes Molli Mayeron as its Director of Content material + Manufacturing. Mayeron is an Emmy-nominated producer, author, and content material director with greater than 15 years of expertise in leisure and sweetness, and wellness. She’s going to lead consumer content material, undertaking, and manufacturing administration. Her expertise consists of content material lead roles at Beautycounter, CBS Interactive, and NBCUniversal Media.
“Justyna and Molli are seasoned advertising and marketing professionals with deep experience in digital advertising and marketing technique, content material manufacturing, and consumer companies,” says Erin Fabio, CEO of Grit Studio. “We’re excited to welcome them to the crew and stay up for seeing how they degree up our consumer content material.”
Since launching in 2017, Grit continues to speed up development with the addition of 10 full-time workers situated in San Francisco, Seattle, Nashville, St. Louis, Los Angeles, and the Washington D.C. space the place the company is headquartered. The studio has skilled 100% YoY development in income every year, with 102% development in 2022.
Grit was not too long ago named the company of document for HeyMama and Sunfish, and was awarded enterprise for Purecane. HeyMama is the biggest and fastest-growing personal on-line neighborhood of working and entrepreneurial mothers within the nation. Purecane is an all-natural, zero-calorie sweetener from Amyris, Inc., a worldwide science and expertise chief of pure, sustainable elements. Sunfish makes parenthood attainable for all sorts of households by way of monetary options, assist, and steering.
“Erin Fabio and the whole Grit crew have been an unimaginable extension to our crew. It’s a part of our mission to work with mother-founded companies first, and having a crew that not solely will get us as a model however feels invested in our success personally and professionally as mother enterprise homeowners and leaders has helped our technique and development,” stated Erika Feldhus, CEO of HeyMama.
Grit’s consumer roster additionally consists of high nationwide magnificence & wellness manufacturers together with Amyris branGrit Studio™ (“Grit”), a content-first digital advertising and marketing studio, publicizes the appointment of Justyna Wilson as Vice President of Technique + Accounts and Molli Mayeron as Director of Content material + Manufacturing, increasing the company’s West Coast presenced OLIKA, Larken, YouFit, Roadside Improvement, and Geneo, a Lumenis firm, amongst others.
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