If you ask around, any startup owners will tell you that starting your own business will not be…
When it comes to driving traffic to your website, it is always wise and smart to use not just one or two channels but a variety of traffic sources. By doing this, it prevents you from being helpless if your primary source of traffic is no longer functional. With that in mind, let’s discuss the five ways to drive traffic to your website.
1. Affiliate marketing
By affiliate marketing, I don’t just mean you should partner with Amazon or ClickBank and take advantage of such affiliations, but rather, you should think of having your affiliate program, which means you can choose who you want to partner with to promote your products or services. But how exactly do you do this? The first thing you should do is to set put up a page on your website that states how they will benefit if they agree to promote your products. Aside from explaining how much they will be getting from each purchase, also include what ways can their business benefit from being partnered with your brand.
This method of driving traffic has more to do with online advertising than optimizing your website. Co-registration involves the collection of subscribers by co-advertising your products and services together with other website owners or companies that are also gathering subscribers. For instance, if user A wants to receive an offer from another of your co-advertisers, user A will also be provided with an option to subscribe to your website. Co-registration is very useful if you want to reach a specific demographic or group of customers. It doesn’t cost you a lot compared to other kinds of marketing if you know which partners to choose from.
Given that the average return on investment rate for email marketing was 4,300 percent years ago, email marketing is something you must invest in. Since more than half of the percentage of the customer population will want to buy with a personalized experience, it is essential to take into account the personalization of your email marketing messages. Email marketing’s primary purpose is to convert an interested customer into an actual customer by driving traffic to sales pages. Also, you can boost your clickthrough and conversion rates if you can ensure that the email and sales page it hyperlinks to are advertising similar offer.
4. Google and Bing pay-per-click advertising
Pay-per-click advertising or PPC is a popular online marketing tool wherein advertisers pay a certain amount for every time users click one of their ads. To put it, PPC is like the buying of visits to your website, instead of earning such visits via organic searches. Google and Bing are two of the most used search engines today, and they also have the most popular forms of pay-per-click advertising. May it be Google or Bing, either way, you’re in for a winning journey. PPC is only successful if you focus on some essential vital points such as keyword relevance, landing page quality, and quality score.
5. Lead magnets
A lead magnet is some free content or an incentive that you offer to potential buyers, including eBook, PDF, checklist, whitepaper, and more. It is important to remember that your lead magnet relevant to your audience’s needs so that they will be compelled to leave their contact information on your website in order.