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Fertility clinics function by assisting couples and individuals who wish to become parents but are unable to do the natural approach because of medical reasons. Clinics run several diagnosis tests, and when necessary, use highly advanced medical treatments to conceive and get pregnant. Fertility clinics employ a variety of trainer personnel including embryologists, nurses, reproductive endocrinologists, and sonographers. Other specialists from acupuncture, nutrition, and hypnotherapy can also be part of the staff. Fertility clinics diagnose both males and females for fertility issues.
Based on the diagnosis, both males and females experience fertility problems 35% of the time. For men, the common test done is semen collection to ascertain issues with the semen quality, while women may undergo some tests line laparoscopy, ovulation analysis, as well as an x-ray of the uterus and fallopian tubes. A sonographer may also take ultrasounds and perform advanced pregnancy exams. Once a diagnosis has been made, treatments may include artificial insemination, ovulation induction, the use of sperm or egg donor, or surgical interventions. These treatments can cost many thousands of dollars and can entail using strong drugs. The entire procedure(s), the waiting game, and the results may also take an emotional toll on the patient.
The importance of SEO for fertility clinics
The number of people seeking medical assistance to get pregnant is increasing nowadays. Many women want to have babies later in life and fertility declines as each year pass by. Plus, various medical conditions are also causing infertility to many. Thus, it’s no surprise at all that tons of people today are making appointments at fertility clinics.
However, competition is still tough, which explains why many clinics have now built websites. Through a website, you can highlight your clinic and staff’s credentials and success rate, as well as genuine success stories from your previous patients. These seemingly small details are enough to convince potential clients to choose your clinic over others. But then again, because of the fierce competition among fertility centers today, having a functional website isn’t enough. Rather, you need SEO and a top search engine placement in addition.
A cost-effect lead generating tool
One of the best things about SEO as a marketing technique is its cost-effectiveness, not to mention its long-term benefits. In other words, running and maintaining an SEO campaign month after month to bring in more traffic won’t take you much. Moreover, as your website gains more visitors, you can also expect tons of email or phone inquiries to come through.
Having a couple to pick your fertility clinic is already a remarkable help. Specifically, if they will need an IVF treatment, then it should already cover your return on investment for SEO. The average cost of a single IVF treatment in the United States is anywhere from $12,000 to $20,0000. More often, one couple will need more than a single treatment before succeeding. Therefore, as a way to generate leads for your clinic, search engine optimization is an incredibly viable method.
Target fertility clinic keywords
Many couples today are using Google to find fertility clinics. As such, one of the primary goals of SEO is to ensure that your site is focused on keywords people use to find fertility clinic websites like yours. Such keywords may include specific terms like ‘fertility clinic’, ‘in vitro’, ‘IVF’, or even long phrases like ‘how to get pregnant fast’
Be the top-ranked in your area for fertility clinics
Often, when a person or a couple is looking for a fertility clinic, they will want to easily and quickly get to the facility and avoid traveling for several hours. Most likely, they prefer to go to a nearby center. So, your focus should be targeting people in your clinic’s area. This is where local SEO becomes extremely important. A qualified SEO expert at Bob’s SEO will use various elements and signals to increase your ranking in local searches. Doing so will ensure that your site gets included at the top of the search results.
SEO will get you on top
Suffice it to say, you will need an SEO company or a specialist to help you with SEO-related things like identifying the right keywords to focus on, organizing your website in a way Google will love, and many more. What you don’t need are those who use unethical methods to outsmart Google and boost your ranking, only to have your site penalized. Bob’s SEO is a pro in this field and we know exactly how your fertility center can attract more clients by improving your online visibility through white hat SEO.