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An employment agency is a firm contracted by a company to help in the staffing needs and hiring process. Employment agencies work by finding potential people to fill all kinds of jobs, be it temporary, contract-based, part-time, or full-time, in a variety of career fields. So, whether a certain company needs an administrative assistant, a nurse, or a home builder, an employment agency can find the right person for the job.
Employment agencies can either be public or private agencies. Regardless of the type, both share the same primary duty, which is to help place workers. In the United States, the Department of Labor Employment and Training Administration is one of the main public employment agencies tasked to provide job-seeking services and tools for employees. On the other hand, private employment agencies also work in placing workers, particularly in the private sector. This kind of employment agency tends to specialize in one out of the three fields: 1) executive search firms, 2) personnel placement services, and 3) staffing services, otherwise known as temporary help services.
The importance of SEO for employment agencies
Employment agencies can no longer ignore the overwhelming power of SEO, search engine optimization. When done properly, SEO can provide many benefits to recruitment companies. With a crowded industry, employment brands have to do everything in their power to rise to the top.
In such a competitive market, having an SEO strategy is integral to stay in the business for a long time. Apart from SEO, there’s another way to gain organic traffic and that is the pay-per-click (PPC) strategy. Although both strategies are very effective, the former offers longer and better benefits, which explains why many companies and individuals are drawn to SEO. There are numerous components to effective SEO for employment and recruitment agencies. In this article, we will be focusing on one, since each component is too encompassing to discuss altogether in one article.
One of the main and crucial elements of SEO is on-site SEO. Also known as on-page SEO, this SEO component deals with the site structure and the content of the web pages. Its counterpart, off-page SEO, primarily revolves around links that point to your site. Needless to say, on-page SEO is extremely important for many reasons. But above all, it helps your site rank higher in Google search results and other search engines, thus, driving more traffic to your employment agency website.
Common on-page SEO methods for employment agencies
At Bobs SEO, we cover both on-page and off-page SEO. Like most reputable SEO companies, our onsite SEO process to rank your content higher in Google includes the following activities:
Title tag optimization
Notice the links that show up in Google search results whenever you search for something in Google? Those are what they call title tags. Title tags contribute greatly to whether or not your articles get clicked on. Now, what can our SEO team do to make your agency stand out from others? Easy. For starters, any title tag should have the right length. Google usually displays only displays the first 50 to 60 characters of your title tag. Thus, it’s important to keep it under 60 characters, so you can expect about 90% of your titles to get entirely displayed.
Meta description creation
Surprisingly, many websites, even those who have understood and learned about SEO, still overlook this crucial point. The meta description is the snippet you see under the title tag shown on Google’s search results page. A meta description also plays a role in making Google understand what your page is about. Google usually cuts a meta description beyond 160 characters. So, the rule of thumb is to keep it between 150 to 160 characters.
Proper image usage and optimization
Have you seen an average employment agency’s blog post? If so, then you’ve probably seen the cliche stock photo of people shaking hands at the top then followed by a wall of text. To make your agency stand out from the others, taking things to a notch is never a bad idea. For instance, you can create a custom blog image for every blog article of yours. As for Bobs SEO team, we can work on the more technical side of things like ensuring that all image file names are incorporated with important keywords for your article. We will also be doing the same for your alt text. Images can increase the time people spend on your site as they explore both your images and text. Therefore, using images wisely and optimizing them properly makes a huge difference in improving your rankings.