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Digital Marketing and SEO in El Paso


El Paso is a city in the far western part of the state of Texas. Unlike more popular cities in Texas like Dallas and Houston, El Paso is more of a low-key place with a 2018 population of 682,669. The city was twice given an All-America City Award in 2010 and 2018 as recognition for its excellent civic engagement and strong connections with its residents. The Texas state as a whole is generally known for its warm weather for almost the entire year, and El Paso City is certainly no exception to this.

Out of the 365 days in a year, 302 days receive 83% of daylight hours, hence the nickname, “The Sun City.” Today, El Paso is respected for its strong federal and military presence. However, unbeknownst to some people, the city has a thriving culinary scene that can be noted by the growing list of top-notch restaurants present in Sun City.

Why El Paso SEO?

SEO is a future investment for your company. Contrary to paid search traffic, organic traffic brought by SEO has a much higher ROI in the long-term. If your website plays a crucial role in your business, or if you’re planning to use your website to generate new customers, then El Paso SEO is absolutely a winning method to achieve that. Consequently, if your website is not on the first page for your top keywords, then you’re missing out on a huge portion of your online potential. Therefore, an effective SEO plan will surely lead your business out from the dark and drive you to the road of success.

On-page optimization

Your webpage’s structure and your website copy are only two pieces to the SEO puzzle. Nonetheless, they are still two very important pieces. With our El Paso SEO experts, we perform superior on-site optimization using tried and tested techniques that have helped many businesses.

First off, we have the website architecture analysis wherein our team will go through your website to ensure that the webpages meant for your audience can be discovered by search engines. This also helps ensure that nothing is holding your site back from improving its search rankings.

Another process is keyword targeting or keyword research in which our El Paso SEO team will be looking for the best performing keywords in your specific niche then incorporate them into the appropriate pages on your website. The keywords we find and use will drive sales to your business.

A killer on-site optimization strategy won’t be complete without content techniques. Aside from the typical content optimization of your existing webpages, our SEO company will also give you some tips and secrets to producing content that will compel customers to keep coming back for more. And yes, my friend, content is and will most likely always be king.

Quality link building

The best El Paso SEO firms are the ones that emphasize the quality of links rather than the number of links. Do not let your business be stuck in the past. Go with the trend and let the new ways of SEO take your business to the next level. In quality link building strategy, the focus is mainly on three things: 1) citations, 2) content marketing, and 3) links via outreach.

For starters, we seek out valuable industry citations from several authoritative resources include niche directories. Our El Paso SEO team also ensures that only the most reputable are included in our list. Second is effective content marketing, which will not just provide value to your brand but also helps improve your website authority. An effective content marketing strategy can also open many opportunities for quality websites to link back to your site. Lastly, we want our clients to earn links through outreach, and by this, we look for related authoritative websites and content for more linking opportunities. And our El Paso SEO services are sufficiently equipped with research tools and experience to give you a competitive edge.

Transparent and detailed reporting

When choosing an El Paso SEO company to work with, it is within your rights as a client to know what are the exact services your money will be worth. As a reputable SEO agency, we are very particular in being transparent in our work. In other words, our clients will be informed every step of the way, whether it’s in the form of a keyword ranking report, website traffic report, or link building report.

We do NOT give ranking promises

Google has always warned companies to stay away from SEO companies claiming to guarantee rankings. If you encounter an El Paso SEO agency that says so, never believe them because we all know that Google’s algorithm is liable to change. Although we cannot promise your website top rankings, we have a proven track record to back us up on how we do things and how our methods have delivered positive results to our clients.


What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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