Successful businesses wouldn’t be where they are right now if not for a great marketing strategy to support them. In the past, B&M stores were the only way to shop for products. However, today, e-commerce stores have become the new trend of purchasing and selling goods. While many people still go to physical stores, a significant number are also fond of the idea of buying items without the need to step out of their homes. This is probably why many entrepreneurs are expanding their reach in the internet buy being fully immersed in the e-commerce space. If you’re one of them, then below are some common traps that you may or may not fall into during your online business venture. Look out for them to ensure that your business will flourish the way you want it to.
- Poor email marketing
Email marketing, when done properly, can greatly help you in boosting brand awareness and keeping your customers updated with your latest deals, promotions, and events in your business. It’s another way of letting your customers know that you care about them by sending them exclusive deals and updates—be it weekly, twice a month, or monthly. Just make sure that your email does not have the ‘pushy’ vibe going on. Instead, come up with an interesting content that will compel them to take a minute to check out your store.
- Disregarding old customers
Perhaps one of the most common mistakes of e-commerce business owners is the failure to retain their old customers because they are too focused on earning new ones. While it’s always a good idea to drive new customers to your store, your old customers need to be taken care of. They were the ones who got your business to where it is right now. Make them feel that you appreciate their presence. You can give out privilege cards or voucher codes on special days or even on their birthday. In doing so, it will highly encourage them to shop again to your shop.
- Failure to identify the target market
Selling products online is one thing but selling them to the right market is another. If you fail to determine who your target market is, then your product won’t sell. Or maybe it will, but it won’t yield to as much sales as you will have when you position your products to the right target market.
- Poor content
Having a fancy web layout may attract customers to visit your site but a valuable and high-quality content is the key to keeping them on your site longer, and possibly, convert to actual paying customers. Customers would want to know if your company is legitimate, so it is your part to post interesting content that will greatly highlight your products and what makes them unique from your competitors. Quality content is a must, but make sure that you’re not overloading your site with information because it would bore your visitors out. Go straight to the point and only post content that is necessary to your site.