Durham SEO

Tired of your Durham competition ranking higher than you in the search results? If so, you're in the right place!
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Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.

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SEO Ranking Factors

It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are the factors that I consider to be some of the most important.

Keyword Research

Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process.

We find the best search phrases with the highest buyer intent and chance of conversion.

Website Architecture

It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site.

Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social Presence

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned.

We send Google the right social signals so that they will give your business the recognition it deserves.

User Experience

You should strive for a good user experience for every website visitor that lands on your web page.

The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Monthly Reports

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. 

Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO

Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. 

Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.

Off-Page SEO

Refers to all of the ranking signals that occur "off page" (NOT included within the website code). 

Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing sharing and more.

Website Page Speed

Website speed can not be overstated in its importance when it comes to ranking in the search results. 

Not only does a fast loading site rank higher, but it also provides a better visitor experience.

Our Durham SEO Services

We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Durham area companies as well as national clients.

SEO

Are you on the first page for your targeted, money search terms?

I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques.

Give me a call when you are ready to get serious about your online presence.

Cloud Hosting

How fast do your website pages load? 

Up-time and speed are two critical components of website hosting where search engine optimization is concerned. 

We will get your website set up on a top tier cloud server such as Amazon AWS, Google Cloud or similar. With near 100% uptime and a blazing fast site your rankings are guaranteed to improve.

Web Design

How professional does your current website look?

We design appealing, search engine friendly websites for our clients keeping UX in mind. 

Not only do they look great but they convert more sales for your business. First impressions are everything online.

Social Media

Are you satisfied with your brands' current social presence?

Having a strong social presence is a necessity if you're serious about selling your products or services on the internet. 

It is an established fact that social media marketing plays a vital part in search engine ranking.

Content Marketing

Does your website have engaging, informative content?

It has been said that content is "King" when it comes to SEO. 

We optimize your existing content and establish KPI's. We create new, engaging articles and posts that search engines love.

Local Maps SEO

Is your brand mentioned and cited from industry and geo relevant websites?

We create citations along with brand mentions and local authority backlinks. 

We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.

Frequently Asked Questions

"What is SEO?"

SEO (also known as "search engine optimization") is the process of ranking your website higher in the search results for your targeted search term.

"Why should I hire an SEO company?"

If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring a professional SEO is the best choice.

"How much does SEO cost?"

This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries.

"How long does it take to rank?"

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.

"What's the difference between SEO and SEM?"

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

"What makes you different from other SEO firms?"

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I'm the only one you will be dealing with.

Durham SEO Company

No one would think that the now-thriving city of Durham in North Carolina was once a neglected town. But after several transformations and innovations, Durham is now a popular place where over nine million people visit each year. What’s more, the city earned several national accolades as one of the best cities to live, work, and play. With those outstanding specifications, it’s no wonder that many tourists would love to explore Durham. Start your day healthy by taking savory bites at Guglhupf Bakery, Café & Restaurant. You can enjoy the sunny weather at the patio and admire the exquisite artwork, greenery, and building while you enjoy your delicious meal.

You can also tour around one of the country’s top colleges, Duke University, and see for yourself the stunning Georgian style and neo-Gothic architecture of the university. And while you’re at Duke University, head over to the West Campus so you can visit the wooded and landscaped areas of Sarah P. Duke Gardens. The beautiful city of Durham is indeed bursting with unique and fun things to do.

What is Search Engine Optimization?

In simplest terms, search engine optimization, or SEO for short, is the process of getting a website to rank high on search engines like Google, Bing, and Yahoo. While ranking a website on search engines is the primary goal of SEO, in the context of a business, SEO is the result of making a website valuable enough for visitors to convert into potential customers.

At Durham SEO, we specialize in digital marketing, and we only call our company and methods successful when our clients are successful. We combine our on-site optimization techniques with off-site methods to develop customized strategies that are effective and have long-term benefits. Through website audits, keyword research, content marketing, and more, our Durham SEO team can understand the online platforms and channels your customers frequently visit. As a firm that has been in the SEO industry for a long time, we have come to understand that 90% of consumers looking for products and services on the internet every day will click the websites listed on the first page of search results.

Why are you here? Perhaps, you became aware of digital marketing or SEO Durham so you decided to look for companies that you can trust to handle this aspect of your business. Moreover, you are likely comparing what one company has from the other that makes it unique. Or it could be that you’re wondering who you can trust with your investment and ensure to deliver a good ROI. Whatever your reason is, it all boils down to wanting more website traffic that ultimately converts into more buyers and clients. We can help you grow your business.

SEO Durham takes your business to another level

When people search for your products or services on Google, they are hot and ready to buy. This only highlights the obvious buyer intent of the searchers seeing that search engine marketing has a much higher conversion compared to any other marketing channel. Thus, when your website copy is optimized properly for search engines, it’ll be easy for your business to get ahead of the competition. That is because SEO Durham provides a great user experience by simultaneously vouching for your company as the best search result to search engines and the searchers. Remember that Google and other search engines’ main goal is to give the user the best search result for the keywords or keyphrases they’re searching for. As such, if your website is successful at doing this, then search engines will know which direction they should rank you--and that is up.

Today, consumers are doing more research on the internet than ever before. Consequently, this trend will create new, more educated customers who will now be asking more involvement from companies to give them the information they’re searching for. Thus, when your Durham business can offer them a great online experience, chances are, they’ll keep on coming back for more. Without a doubt, Durham SEO is the most effective way to boost the number of website visits, walk-in traffic, and calls to your business, which ultimately leads to greater customer acquisition.

How good SEO is achieved

You’ve probably heard and read about SEO as an art. Calling SEO an art pretty much sums it up. Although there are tons of techniques an SEO Durham firm can employ to attain good page rankings, it is a challenge that requires a significant amount of experience, skills, and knowledge. The other variable that makes SEO especially tricky is the ever-changing landscape. Google, for one, is known for constantly changing and tweaking its algorithms that determine page rankings. Some are small, low-key modifications while others are substantial, far-reaching changes that can improve rankings overnight. A savvy Durham SEO company has to constantly keep abreast of these updates and changes to fine-tune their efforts and provide a quality, effective SEO continuously.

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