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Durham SEO Consultant

 

No one would think that the now-thriving city of Durham in North Carolina was once a neglected town. But after several transformations and innovations, Durham is now a popular place where over nine million people visit each year. What’s more, the city earned several national accolades as one of the best cities to live, work, and play. With those outstanding specifications, it’s no wonder that many tourists would love to explore Durham. Start your day healthy by taking savory bites at Guglhupf Bakery, Café & Restaurant. You can enjoy the sunny weather at the patio and admire the exquisite artwork, greenery, and building while you enjoy your delicious meal.

You can also tour around one of the country’s top colleges, Duke University, and see for yourself the stunning Georgian style and neo-Gothic architecture of the university. And while you’re at Duke University, head over to the West Campus so you can visit the wooded and landscaped areas of Sarah P. Duke Gardens. The beautiful city of Durham is indeed bursting with unique and fun things to do.

What is search engine optimization?

In simplest terms, search engine optimization, or SEO for short, is the process of getting a website to rank high on search engines like Google, Bing, and Yahoo. While ranking a website on search engines is the primary goal of SEO, in the context of a business, SEO is the result of making a website valuable enough for visitors to convert into potential customers.

At Durham SEO, we specialize in digital marketing, and we only call our company and methods successful when our clients are successful. We combine our on-site optimization techniques with off-site methods to develop customized strategies that are effective and have long-term benefits. Through website audits, keyword research, content marketing, and more, our Durham SEO team can understand the online platforms and channels your customers frequently visit. As a firm that has been in the SEO industry for a long time, we have come to understand that 90% of consumers looking for products and services on the internet every day will click the websites listed on the first page of search results.

Why are you here? Perhaps, you became aware of digital marketing or SEO Durham so you decided to look for companies that you can trust to handle this aspect of your business. Moreover, you are likely comparing what one company has from the other that makes it unique. Or it could be that you’re wondering who you can trust with your investment and ensure to deliver a good ROI. Whatever your reason is, it all boils down to wanting more website traffic that ultimately converts into more buyers and clients. We can help you grow your business.

SEO Durham takes your business to another level

When people search for your products or services on Google, they are hot and ready to buy. This only highlights the obvious buyer intent of the searchers seeing that search engine marketing has a much higher conversion compared to any other marketing channel. Thus, when your website copy is optimized properly for search engines, it’ll be easy for your business to get ahead of the competition. That is because SEO Durham provides a great user experience by simultaneously vouching for your company as the best search result to search engines and the searchers. Remember that Google and other search engines’ main goal is to give the user the best search result for the keywords or keyphrases they’re searching for. As such, if your website is successful at doing this, then search engines will know which direction they should rank you–and that is up.

Today, consumers are doing more research on the internet than ever before. Consequently, this trend will create new, more educated customers who will now be asking for more involvement from companies to give them the information they’re searching for. Thus, when your Durham business can offer them a great online experience, chances are, they’ll keep on coming back for more. Without a doubt, Durham SEO is the most effective way to boost the number of website visits, walk-in traffic, and calls to your business, which ultimately leads to greater customer acquisition.

How good SEO is achieved

You’ve probably heard and read about SEO as an art. Calling SEO an art pretty much sums it up. Although there are tons of techniques an SEO Durham firm can employ to attain good page rankings, it is a challenge that requires a significant amount of experience, skills, and knowledge. The other variable that makes SEO especially tricky is the ever-changing landscape. Google, for one, is known for constantly changing and tweaking its algorithms that determine page rankings. Some are small, low-key modifications while others are substantial, far-reaching changes that can improve rankings overnight. A savvy Durham SEO company has to constantly keep abreast of these updates and changes to fine-tune their efforts and provide a quality, effective SEO continuously.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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