Submission to Directories
Another important part of the backlinks building process is directory submissions. We manually submit your website to high authority general directories as well as targeted web directories specifically in your niche. These directories will give you a good quality, “do follow” link back to your site. Most will allow a title description, main description, and your contact information. In addition, you are able to choose the most suitable category for your website. Authority directories that have a high trust rank will also pass some of that trust to your site with inclusion in their directory. Directory listings still have some value when it comes to SEO.
Paid Directory Listings
Most directories will offer you an opportunity to buy a paid listing. Paid listings normally will appear at the top of the category page where your site is listed. Some paid directory listings can bring a substantial amount of traffic to your site. For example, the Yahoo directory can bring decent traffic to your site and is priced at $299 per year. But there are also some directories that won’t cost you a dime – just time. A DMOZ listing (no longer in existence since this article was published) is free to get listed and will usually get you some clicks and visitors. Their review process can take a while since all submissions are manually reviewed. It sometimes takes as much as 4-6 months (or even longer) for a decision from an editor on whether or not they accept your website into their directory. Even though it may be a long wait time, it is well worth the wait (if you’re approved) as a backlink from an authority, human edited directory like DMOZ is invaluable. Submission to directories plays is an integral step in the search engine optimization process. It’s also the reason why they are one of the main tools in our link building that will get your site to the top of the search engines.