If you ask around, any startup owner will tell you that starting your own business will not be a
cakewalk. It takes more than just having ideas and plans mapped out perfectly in your head to
turn your startup into a fully-fledged company. Not to mention the time, money, and effort you will
be investing. What’s more, you will be challenged on how to make your business profitable.
After which, the best step would be to build your brand or increase your exposure to the people,
and one of the most effective ways to do that is thru digital marketing.
Not only does digital marketing has the power to boost your online presence to the nth level, but it
also enables your earnings to skyrocket. To know more about how you can use digital marketing
as your key to growing your startup, read on the four digital marketing components that you
should never miss out.
Social Media Platforms
Nowadays, if you want to look for a faster and easier way to reach out to a large
audience, you can start by using various social media channels. The widely popular and mostly
used networks are Facebook, Twitter, and Instagram. Just having a business profile from these
three social networking sites will drive more visitors and customers to your website. This is why
it is essential for you to build a social media profile based on a well-founded strategy. To further
boost your brand awareness, establish a business relationship with social media influencers. Take
advantage of such a relationship because it will greatly help you in getting more leads and
conversions. Also, make it a mission to often post something of value and engage with your
audience every day if you can because your efforts on social media marketing will be futile if
you fail to be consistent.
Search engine optimization, or as we know best as SEO, is another great way to manage and
improve your website’s online presence. With a regular SEO audit, you can find out and evaluate
how well your SEO efforts are responding to your website’s success so that you can know what
areas need more focus and what needs to improve.
If you really want to fully immerse yourself in the world of digital marketing, it’s best to first
know really well your target audience. You can do that by doing some research which includes
things like what are their likes and dislikes, what type of user experience they prefer, and then
from there, you can now create a digital marketing strategy based that will satisfy them. Another
tip is to connect with your audience emotionally thru your content, which in turn, enables them
to engage with your values, your brand image, and ultimately, your products. In order to grant
your customer a great user experience, you must also take care of the basic configurations like
fast loading speed, smooth navigation, and efficient communication chatbots.
Lastly, we have video marketing, which is quickly progressing to be one of the most used
means of communicating with many successful brands. Aside from the popular video channel,
YouTube, you can also make use of Instagram Stories, Facebook Live, and Snapchat Stories that
will help promote your brand thru videos. With video marketing, you can now have Questions &
Answer events and tutorials that will provide valuable information about your brand and
products to your customers.