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Search Engine Optimization For Dentists
Wherever you go, the overall goal of the entire dental industry is to improve and/or maintain patients’ oral health. Although oral health is associated with only a few specific parts of a person’s body, it is closely linked to the overall health and well-being of individuals.
Decades ago, dentists were concerned to deal with tooth decay and abscess cases. However, today, these dental problems are very prevalent that dentists no longer bat an eye when faced with one. In fact, many dentists today use a blend of preventive care and treatment to prevent serious oral health issues and treat dental disease as early as possible to stop it from worsening.
Over the last couple of years, the American Dental Association has strongly promoted certain methods to help maintain good dental health. Such methods include the right number of times people should brush their teeth and when they should pay a visit to a dentist for examinations, cleanings, and more. These are the main dental methods for keeping a patient’s oral health stable.
Dental SEO Marketing: Why dentists should be concerned about this
Dentists are quickly realizing and understanding the importance of marketing their professional services online. Some have redesigned their sites to keep existing patients and attract new ones. Others are even turning to content marketing strategies to gain more social media shares. All of those are great, however, marketing efforts can go unnoticed if you’re not optimizing for search engines in the first place. That’s why many dentists today are investing in Dental SEO services or "SEO dental" in short.
For quite some time, people used to look for dentists in Yellow Pages, but not they search online. People don’t tend to move beyond the first page of results. As a result, sites that aren’t on the first page are being ignored. So, whether your dental practice is new or has been in the business for a long time, working with a Dental SEO company like Bob’s SEO is integral in finding new clients and keeping them.
What is Dentist SEO Marketing?
Dental marketing SEO focuses on optimizing a dental clinic or practice’s website for search engines and users. This is performed by dentist marketing companies to boost your site’s visibility in search results on search engines like Google and Bing. Optimizations can mean ensuring that a site is mobile-friendly, fast and valuable to potential patients.
Why does SEO For Dental Websites matter?
For many dentists, dental website SEO isn’t exactly on top of their list of priorities, even more so to those who don’t have a website. But then again, for those who have, without SEO, almost no one will be able to find your site.
As shown by studies, the top 5 websites in the search results account for 67% of all clicks. So, if your dental website can be included in one of those ranking, it will bring more website traffic and qualified leads, greater authority, and credibility, and ultimately, more patients.
Plus, there’s a huge chance that your competitors are already investing in dental SEO, so there's that fact too. If so, then it just means that they’re already enjoying the benefits from the exposure brought by a dental SEO expert. Also, they are likely getting new local patients before you can snatch those consumers first. Dental SEO companies might just be your only hope to get patients who use the internet to search dentists to notice your practice’s existence. Now the question is--do you still think SEO isn’t worth it? Or better yet, do you want your practice to keep missing out?
And on the off chance that your competitors aren’t using dental SEO sites for their services, this is a great opportunity for you to get ahead of them and attract more people to your business before your competitors do. With good dental practice, a splendid-looking website, and a great SEO, your dental practice can easily be the best one in your place.
Benefits of Dental SEO
At Bob’s SEO, we can provide several benefits to your dental practice website. One of the top benefits is that potential patients can easily find your website on the internet. If you have a highly targeted SEO strategy, you can effectively market your dental services and capture the ideal demographic for your clinic.
Below are some benefits of SEO to your dental practice: