Content marketing is manifested everywhere. Whether it’s from books, newspapers, blogs, videos or, podcast, content is always present. When the word content and marketing are put together, they become one powerful tool that offers multiple advantages, especially to business owners and bloggers. With content marketing, you can reach your target audience in a much quicker way. What’s more, measuring the success rate of your content marketing is easier compared to the traditional content marketing. Nevertheless, many people still cannot nail down the right things to measure for their content marketing. There are actually many effective ways to measure your content marketing that will help your business grow. And so, here are the four determining factors that will guide you in measuring your content marketing.
Production of ideas
You know you’re on the right track of the content marketing when your content facilitates in producing ideas that can improve your products or services, and your business as a whole. To do that, you can ask customer feedback about your contents via comments. Another way is to monitor the path people take through your website from every single content and by to demonstrate what they are thinking and what piques their interests. Once you have carefully analyzed such information, it can prompt you to get ideas for a new product or service. You have to measure the feedback you get and use them to produce new ideas. Also, determine how much ideas you have created from your content that helped in developing your business.
How does your audience or readers view your content? Are they feeling positive, negative, or just neutral about you? By measuring the number of positive comments about you in social media and emails in response to your content will help you determine which pieces of your content on what topics cause the best sentiment. Pure numbers alone is not enough to help you strengthen your connection with your audience. Rather, you have to measure their sentiments regarding your content and from there, you can gauge which ones will help you move forward.
Changes in buyer behavior
Is your content causing people to buy your products? Or is your content making your current customers purchase even more? If yes, then your content is serving its purpose well. At the end of the day, it all boils down to one thing, your bottom line. If your content increases your profits, then your content has real value. Producing content is a good thing, however, it has to be remarkable enough to positively change the buying behavior of consumers, otherwise, your content won’t do much impact.
Awareness happens when people not only see and know about your content but also remember it. The fact that you have, say, 5,000 followers, does not mean that you also have 5,000 people that are aware of your business and product. Your social media followers is not a measure of your awareness because even if many people follow your page, not everyone can see your content. You have to check the awareness levels of your content through surveys or polls. You can ask simple questions about your recent content to determine the extent of the peoples’ awareness about it.
Content marketing is one powerful digital marketing avenue that can increase a website’s organic search traffic. Online users are greatly interactive with content—regardless of the type—and share it on various platforms like their social media accounts and their own websites. As a result, all those shares and backlinks will be the fuel to keep your SEO running just fine, and ultimately increasing your link authority. The more links you can get from high-quality sites, the higher the possibility of your rank getting a better rank. That said, earning new links—and high-quality ones at that—requires hard work. Below are content marketing tips that will help you acquire more links to your content.
Generate optimal content types
Suffice it to say, every content type has a home in search. Choosing the right type of content that can satisfy the need from keyword research is vital to your success. While some users prefer long-form article, there are still other opportunities. You don’t need to default to screens of text in hopes of augmenting your SEO. Videos, for instance, are natural. As we all know, YouTube is considered the second largest search engine making it extremely important to consider in every SEO and content marketing strategy. Other examples are images and infographics which offer a different kind of search opportunities.
Make sure to put descriptive text
Just like any content type, you have to ensure that you put alongside some descriptive content. For instance, in videos, you can place a summary on the description box or maybe include a transcript. You have to describe the meaning behind your image and not just depend on visuals alone. Otherwise, your natural search performance will suffer and you will lose visitors who are visually impaired.
Avoid using jargon as much as you can
For the most part, consumers do not search for technical terms unless they are looking for a definition. Of course, there are a handful of exceptions. Health industry, for instance, cannot help but sprout jargons. Meanwhile, searchers are left with no choice but to use the same technical terms in their searches. In your case, use descriptive and clear phrases as much as you can. If possible, write as plainly as you could and avoid all those flowery words. Or if you really need to write in a marketing tone then at the very least combine the jargon with descriptive words.
Keep them relevant
You have a plethora of topics that you can write about, however, you have to always stay relevant. It goes without saying that any content or blogs you write, they have resonated with what you are selling.
Sales and content marketing are said to be two elements that don’t work well together. Well, obviously, shoppers are more inclined to leave if your content is filled with branding and product pitches that don’t increase the value. However, producing how-to articles will introduce a suggested list of items to complete the task along with the backlinks to your relevant products. Say, a consumer has read your article and is thinking of proceeding to the next step, then having a list at the bottom or at the side will be extremely hopeful.