Content marketing is one powerful digital marketing avenue that can increase a website’s organic search traffic. Online users are greatly interactive with content—regardless of the type—and share it on various platforms like their social media accounts and their own websites. As a result, all those shares and backlinks will be the fuel to keep your SEO running just fine, and ultimately increasing your link authority. The more links you can get from high-quality sites, the higher the possibility of your rank getting a better rank. That said, earning new links—and high-quality ones at that—requires hard work. Below are content marketing tips that will help you acquire more links to your content.
- Generate optimal content types
Suffice it to say, every content type has a home in search. Choosing the right type of content that can satisfy the need from keyword research is vital to your success. While some users prefer long-form article, there are still other opportunities. You don’t need to default to screens of text in hopes of augmenting your SEO. Videos, for instance, are natural. As we all know, YouTube is considered the second largest search engine making it extremely important to consider in every SEO and content marketing strategy. Other examples are images and infographics which offer a different kind of search opportunities.
- Make sure to put descriptive text
Just like any content type, you have to ensure that you put alongside some descriptive content. For instance, in videos, you can place a summary on the description box or maybe include a transcript. You have to describe the meaning behind your image and not just depend on visuals alone. Otherwise, your natural search performance will suffer and you will lose visitors who are visually impaired.
- Avoid using jargon as much as you can
For the most part, consumers do not search for technical terms unless they are looking for a definition. Of course, there are a handful of exceptions. Health industry, for instance, cannot help but sprout jargons. Meanwhile, searchers are left with no choice but to use the same technical terms in their searches. In your case, use descriptive and clear phrases as much as you can. If possible, write as plainly as you could and avoid all those flowery words. Or if you really need to write in a marketing tone then at the very least combine the jargon with descriptive words.
- Keep them relevant
You have a plethora of topics that you can write about, however, you have to always stay relevant. It goes without saying that any content or blogs you write, they have resonated with what you are selling.
- Sell something
Sales and content marketing are said to be two elements that don’t work well together. Well, obviously, shoppers are more inclined to leave if your content is filled with branding and product pitches that don’t increase the value. However, producing how-to articles will introduce a suggested list of items to complete the task along with the backlinks to your relevant products. Say, a consumer has read your article and is thinking of proceeding to the next step, then having a list at the bottom or at the side will be extremely hopeful.
Bobs SEO – a Las Vegas digital marketing agency.