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Columbus SEO Marketing Expert

 

With a population of 892,533 as of 2018, Columbus, Ohio ranks with Reno SEO services as the 3rd most populous state capital in the United States. Apart from its massive population, Columbus is also one of the fastest-growing large cities in the country. One of its commonly recognized nicknames is the Arch City as a tribute to the dozens of wooden arches that spanned High Street, which later on became metal arches. The city’s economy can be best described as strong and diverse with multiple sectors equally thriving in the market.

Like any other city in the nation, big or small, Columbus also has its own set of not-so-known and peculiar facts. One of these is its rule about illegal fishing for whales on Sunday. So, any day’s fine for whale hunting so long as that day doesn’t start with the word sun. Consider yourself warned on this one!

Our Success is Your Success

One of the main goals of a business, if not the number one goal, is to drive new customers to their company. And for those Columbus companies that run a dedicated website, Columbus SEO becomes a staple in their marketing arsenal. Ultimately, SEO helps attract new customers, however, the process behind this is much complicated than what most people see at face value.

Just because your site has an online presence doesn’t mean it is also automatically driving traffic or generating sales. There’s a huge chance that countless companies also offer the same products/services as you do, so there’s no time to be complacent. If you want your business to succeed in the online realm and generate good profit, you will need to have a reliable Columbus SEO agency on your side that will work on keeping your website updated with whatever are the latest changes in search engines’ algorithms. They will aid your business in getting seen, recognized, and picked in your market.

Therefore, selecting which Columbus SEO company to hire is of paramount importance in the success of your SEO.
NO to a one-size-fits-all Columbus SEO pricing model

Believe it or not, but some SEO agencies offer a single price for every client they have. While this kind of deal may seem attractive to your bank account since the prices are usually quite competitive, but never settle for these options. That is because every business is unique, which also follows that every business website should vary from one another. Likewise, the methods and tactics used to be on the top of search engine results should naturally be different as well.

Hence, choosing a Columbus SEO firm like this will either result in an ineffective campaign or additional hidden costs. Any decent SEO company should evaluate every site and come up with a personalized quote. Plus, there’s also the fact that the cost of the SEO campaign also depends on the size of the target market.

Check out their success

The internet has made it incredibly easy for people and brands to get advice, gain insights, and in your case, find the best Columbus SEO consultant. One of the most evident signs of a good SEO company is if the company itself ranks with Reno SEO services highly in search engine results. The best SEO companies in your area should be displayed on the first page. In determining their success from this angle, you can easily assess their skills and check whether or not their website is an embodiment of their successful efforts in the SEO field. Besides, it’s completely absurd to pick a Columbus SEO company that cannot even optimize their pages for search engines within their local communities.

SEO Marketing in Columbus requires advanced levels of technical and marketing skills

Many business owners are guilty of committing a big mistake because of their misguided mindset that anyone who knows about computers also knows about SEO. Some business leaders are yet to realize their errors, thus, they are still trying to keep their SEO in-house along with their web design and IT departments. But think about this: if your web design and IT teams are truly competent, then they would have known how to do SEO and your site would have been on the top-ranking spot right now.

Columbus SEO services are an advanced technical skill that even web designers and IT gurus do not have. Although good web design helps in encouraging people to stay on your site, it does nothing in attracting more visitors. Again, SEO is both technical and marketing skills while web designers and IT people specialize in technology.

Your Columbus SEO Services should be done by the SEO company itself

It is extremely important to ensure that all your business’s SEO activities are done by your hired SEO Columbus agency whether it’s through the contact person or the agency’s team itself. As ridiculous as it sounds, but over half of SEO agencies pass their work to third parties.

This means that you will just end up paying higher for the same service than if you work directly with the party doing all the work. Also, there’ll be no guarantee about the quality of the work since it’s not your hired Columbus SEO agency doing all the work.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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