Taking Cloud Hosting Into Consideration: How Will This Affect SEO

In terms of boosting your business’s visibility and driving more customers to your site, having the right SEO methods in place is one of the best ways to accomplish these. Besides SEO tools, another tech solution is the up-and-coming cloud hosting. As more and more businesses are switching to it, cloud hosting has become a new thing in the web hosting industry. Gone are the days where websites have to be restricted to their physical servers. Today, thanks to cloud service, people are enjoying the constant access to data hosted remotely. Let’s break down the ways a cloud hosting service can boost your search engine optimization.

Faster page load times

User experience (UX) is an integral metric that Google and other search engines take into account. In other words, the better your site’s UX is, the better its ranking will be. There are several reasons why a website suffers from slow page load including server location and poor server infrastructure. But with cloud hosting, such issues are eliminated, which in turn, leads to faster load times. Generally, processes are faster with cloud since the resources assigned to your site are disseminated across the servers that make up the cloud, instead of just one server. As such, hosting your site on the cloud will make your pages load faster than they would have if your site was hosted on a single physical server.

Retain good organic rankings

Server downtime adversely impacts your SEP. Downtime means your customers and visitors will be denied access to your site for the time being. Website owners hate downtime as much as search engines do. As a result, every time your site goes down, the search engine cuts down your authority rating, leading to lower rankings. This is where cloud servers come in handy. Suffice it to say, a cloud hosting is more reliable than physical hosting. With the latter, your site goes down when your server goes down. But with cloud servers, they store numerous backups of your data, along with various fail safes. This way, your site won’t go down and just increase its uptime, instead. With better uptime, your keywords have more chances of attracting search engines, increasing SEO ranking and website traffic.

Better protection against spambots

Malicious programs like spambots pose a huge threat to websites and online services. For instance, one kind of bot can let hackers outsmart the security and give them control over the website, which they can easily toy with, mess up its functionalities, and/or steal information from. When this happens, it will severely impact the SEO health of the website. Another notorious group of bots is the spam robots that leave malicious links in the comment sections. Once a search engine discovers them on your site, your authority ranking will suffer, decreasing your search ranking. A robust cloud hosting service is the ultimate solution to these malware attacks and bots. Cloud services provide numerous tools to ward off bots and malicious scripts on your website. This way, you can also save clean as you won’t have to clean up your comment sections and use your time wisely on other website parts that need your attention.

Mobile advantage

A massive number of people are now accessing the internet from their mobile devices more often than accessing it with computers. It is, thus, crucial for your website to serve both users of mobile devices and desktop computers with relatively equal value. A website hosted in a cloud server can leverage several advanced analytics and data, especially when it comes to the mobile web that the cloud hosting company makes available. Having this data will be extremely beneficial as it will come very handy in developing an SEO strategy for the mobile web. Cloud hosting provides access to this data more than physical hosting does.

3 types of cloud hosting providers

  • Software as a Service (SaaS)

Google Docs, Salesforce and MS Office 365 are some examples of SaaS cloud services.

  • Platform as a Service (PaaS)

Windows Azure is an example of a PaaS service that allows your IT team to access virtual computers hosted by your provider’s data centers.

  • Infrastructure as a Service (IaaS)

Amazon EC2 is an example of IaaS and usually provides better control to users over the OS.

In a nutshell, a cloud hosting service offers quicker access to platforms and software, all the while, remarkably boosting the loading speed of your website, which is a crucial SEO and UX factor. After reading the positive impacts of cloud hosting on your SEO, you can safely conclude that together they provide your business an advantage.

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