The website developer you have chosen to build an online presence for your business should be a reliable Internet expert that can do the following:
- Understand your business needs
For your website developer to be able to build your business a website that generates measurable results and achieves your goals, they need first to understand what it is your company wants to do online. If they don’t understand your business and your needs, chances are they won’t build the type of website you want. For example, if your goal is to create online sales, your site needs to have an easy-to-use shopping cart and simple navigation, not lots of long, complex content and fancy graphics. To make sure you get the website your business needs, figure out precisely what it is your business wants to achieve online, and then make sure your developer understands and can give you what you want (ideally before you sign a contract with them).
- Provide a technologically up-to-date website
These days, websites are far more functional than a basic online brochure. Rapidly improving technology means that businesses can now use the Internet to get more customers, make more money and save more time, rather than have a simple site that costs a lot, is challenging to update and doesn’t do anything for the business. To ensure that your website has the latest functionality and is stable and reliable, your website developer should it build it to the standards of the World Wide Web Consortium (W3C). W3C validated websites meet the highest technical, programming and usability standards and if your website meets these standards, it will be accessible with all hardware and software, any other website developer will be able to edit it, and it will generally have fewer problems. All Website Standards Association endorsed website developers adhere to the W3C standards and also to our technical standards.
- Deliver on time and to budget
If the website developer you have chosen is reliable and knows their stuff, they should have no trouble quoting you a price and a production timeline and sticking to it. They should be able to tell you precisely what you need on your website and should have the experience to know how much it will cost and how long it will take to create. Occasionally unforeseen challenges arise, but they should be able to work these out with you to ensure that, no matter what, they deliver on their promises.
- Provide ongoing support
One of the worst things that can and does happen with website developers is that as soon as you have got your website and paid your money, they disappear. So if you have problems with your website, or need changes, they aren’t there to help you. Any reliable website developer will provide ongoing support to their clients after they complete the site, and you should expect this from your developer.
If your website developer can’t provide these things for your business, you should find yourself a new one, because you will probably end up disappointed and out-of-pocket with a website that does nothing for your business.
If you need help choosing a reliable website developer, please contact us.