Chicago is famous for its rich history, culture, food, sports, and climate. As the third most populous city in the United States, Chicago is also known as the most balanced economy in the country mainly because of its high level of diversification. Moreover, the city is home to the third-largest science and engineering workforce of any metropolitan area in the nation.
What is more, the city is a major world financial hub, with the second-largest central business district in the country. What’s more, Chicago and its nearby metropolitan area contain the third- largest labor pool in the United States, with about 4 million workers. The city of Chicago also hosts 12 of the Fortune Global 500 companies making it a great place for businesses to flourish.
You may be wondering what SEO companies really do. Or perhaps, you are unsure if there is a need for your business to enlist SEO services. Truth is, only a few people understand what SEO actually is.
As you probably know, SEO stands for search engine optimization. Its main objective is to boost a site’s ranking in search results pages. SEO can be classified into two categories, the White Hat SEO and Black Hat SEO. In simplest terms, a good Chicago SEO company is one that uses White Hat SEO techniques while a bad one employs
It is important to note that while unethical SEO techniques will sometimes get you rankings, they are temporary and will get your site banned from search engines. To protect yourself from these shady SEO practices, here are some that you should be aware of:
Duplicate content or mirror site Cloaking Multiple spam low-quality links to and/or from random sites Hidden texts or links Irrelevant keywords Hundreds of program-generated pages Keyword stuffing Link schemes
White Hat SEO is WHAT your Chicago based company needs. Not only will it get you rankings, but it will also prevent your site from being banned. A good Chicago SEO company will be worth your money and will get your site on the first results page and keep you there.
In addition, your Chicago, Illinois SEO company partner should also be able to use a number of techniques such as:
Conducting keyword research and analysis Ensuring that your site’s content and code are of the highest quality Image optimization Using descriptive and keyword-rich meta tags High-quality backlinks Making your site mobile-friendly and boosting its loading speed Local SEO (including optimizing your phone, address, map, city, and region-related searches)
To increase your sales To boost the foot traffic in your business to be the first company to be called by customers to be ahead of the competition to secure the future and growth of your business
Every business owner understands full well the importance of advertising in the existence of their business. If you cannot get the word out about your company, then the consequence is simple: you won’t be visible and naturally, people won’t be able to find your business. That said, not all advertising strategy works. You can spend thousands of bucks and achieve massive results, or you could spend averagely and still able to achieve more than you wished for. For that reason, it is all the more important for Chicago companies like yours to use the right marketing company, which is an SEO company to be particular.
Everything is basically available online. In fact, everyone ‘Googles’ everything. If you want to find a Chicago business or any type of Chicago service, your first step would likely be to Google them or search them in your preferred search engine. As such, being seen online is the most critical thing you can do for your business. Nonetheless, being on the top position on Google or any other search engine for “Chicago” search phrases is one of the most difficult things to do since nearly all businesses today are also trying to climb on the first page.
This is where a Chicago SEO expert can save your day. They will provide you with tailored, proven SEO techniques that convert best for your business. Additionally, they should be able to give you detailed reports and are capable of reverse engineering your competition to exploit their weak areas by using these to your advantage.
Developing your website, for instance, is a significant factor in the SEO landscape. Website design is important not only because your website should look splendid but also because your site has to be completely optimized. This is why hiring a website designer to create or redesign your website is an important decision you should seriously consider. However, design alone won’t take you far.
On top of a professional-looking and top quality design, the right Chicago SEO company should also be able to optimize your site and make it so that it can become best pals with Google and other giant search engines. A greatly optimized website is one that is not just accessible through desktop but also accommodates mobile and tablet devices so that online users who prefer using their smartphones can clearly see your site content, images, videos, and everything else with ease and comfort.
In addition, this particular feature is also extremely important for optimization since Google gives a low score to websites that are not fully optimized for mobile. Aside from those things, there are also other important factors that an SEO company should focus on and these include properly optimized titles, content, descriptions, images, headings, in-page links, encoding, meta tags, HTML tags, backlinks, meta keywords and so much more.
In addition, your choice of domain and hosting service also contributes to the success or failure of your SEO. Naturally, you don’t want your site to take forever to load one page or to even have a few technical issues. Therefore, it is crucial to pick the right hosting and domain for your site. Or if you want to nail down those two in one shot, you can choose SEO companies that can offer you this kind of service.
Last but definitely not least is local SEO. If you want to grow your business, become an exemplary company in the eyes of your customers, boost your profits, and establish a strong and reputable reputation in the people’s minds within your local community, then local SEO is the service you’re looking for.
Just remember one thing: if you want to be on the first page of Google and other search engines and have a fully optimized website, then don’t hesitate to reach out to our Chicago SEO agency.
Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.
We provide ethical SEO services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Chicago area companies as well as national clients.
We work with clients in many diverse industries. Below are some of those business types.