Chicago is famous for its rich history, culture, food, sports, and climate. As the third most
populous city in the United States, Chicago is also known as the most balanced economy in the
country mainly because of its high level of diversification.
Moreover, the city is home to the third-largest science and engineering workforce of any metropolitan area in the nation.
Furthermore, the city is a major world financial hub, with the second-largest central business
district in the country. What’s more, Chicago and its nearby metropolitan area contain the third-
largest labor pool in the United States, with about 4 million workers.
The city of Chicago also hosts 12 of the Fortune Global 500 companies making it a great place for businesses to flourish.
About Chicago SEO
You may be wondering what SEO companies really do. Or perhaps, you are unsure if there is a
need for your business to enlist SEO services. Truth is, only a few people understand what SEO
As you probably know, SEO stands for search engine optimization. Its main objective is to boost
a site’s ranking in search results pages. SEO can be classified into two categories, the White Hat
SEO and Black Hat SEO. In simplest terms, a good Chicago SEO company is one that uses White Hat
SEO techniques while a bad one employs Black Hat techniques.
Stay Away From Unethical Chicago SEO Firms
It is important to note that while unethical SEO techniques will sometimes get you rankings,
they are temporary and will get your site banned from search engines.
To protect yourself from these shady SEO practices, here are some that you should be aware of:
- Duplicate content or mirror site
- Multiple spam low-quality links to and/or from random sites
- Hidden texts or links
- Irrelevant keywords
- Hundreds of program-generated pages
- Keyword stuffing
- Link schemes
White Hat, Ethical Chicago SEO Strategies
White Hat SEO is WHAT your Chicago based company needs. Not only will it get you rankings, but it will
also prevent your site from being banned. A good Chicago SEO company will be worth your money and will get your site on the first results page and keep you there.
In addition, your Chicago, Illinois SEO company partner should also be able to use a number of techniques such as:
- Conducting keyword research and analysis
- Ensuring that your site’s content and code are of the highest quality
- Image optimization
- Using descriptive and keyword-rich meta tags
- High-quality backlinks
- Making your site mobile-friendly and boosting its loading speed
- Local SEO (including optimizing your phone, address, map, city, and region-related searches)
Making a Strong Case For Chicago SEO Marketing
Everything is basically available online. In fact, everyone ‘Googles’ everything. If you want to
find a Chicago business or any type of Chicago service, your first step would likely be to Google them or search
them in your preferred search engine.
As such, being seen online is the most critical thing you can do for your business. Nonetheless,
being on the top position on Google or any other search engines for “Chicago” search phrases is one of the most difficult
things to do since nearly all business today are also trying to climb on the first page.
This is where a Chicago SEO expert can save your day. They will provide you with tailored, proven
SEO techniques that convert best for your business. Additionally, they should be able to give you
detailed reports and are capable of reverse engineering your competition to exploit their weak areas by using these to your advantage.