Have you tried calculating the conversion rates of your website yourself? Has it ever come across your mind that by doing that it could make a good marketing platform to pair with your SEO services? Think about it because you may find this tactic very helpful in your case. If you could analyze each of your product’s conversion rate, then this could give you a clearer view of your pricing, product descriptions, and even the right keyword phrases to use.
A conversion rate is taken from the percentage of website visits your website has accumulated that eventually led to a transaction or sale of your products. Measuring your conversion rate is insightful in such a way that you will know the number or percentage of website visitors that have turned into actual customers.
As a business owner, it is already engraved in your mind and system that checking on your website’s performance is one of your primary tasks. Keeping yourself in check with your website means that you also have to know how to calculate conversion rates since this is one of the simplest ways in finding out if your marketing investment is in your favor or not.
Google Analytics as you probably know already is equipped with a variety of measuring tools that will help you learn how to calculate conversion rates. Conversion marketing kicks off every time a website visitor takes the desired action on your website and is measured as a “conversion”.
In the long run, these conversion rates will give you a general review of how well your website serving its purpose.
There are three common conversion rate calculations that are filtered through Google Analytics and these are;
• Overall Conversion Rate is the total number of activities that constitute a ‘conversion’ divided by the total number of visits. This kind of conversion rate determines the general effectiveness rating as a result of encouraging visitors to take action in one visit.
• Scenario Conversion Rate is the total number of visitors starting a defined scenario divided by the overall number who have successfully completed such a scenario. By measuring your scenario conversion rates, you can now easily point out certain onsite processes that need to be modified.
• Conversion Over Time helps you in evaluating your website’s efficacy to produce conversions ‘over time,’ hence the name. This kind of conversion can be also used specifically for purchases that need several website visits.
By now, we have already deduced that the conversion rate is based on the number of visitors on your site that converted to real customers. Another way of putting this is that it is a conversion process of a visitor into a customer by influencing them to take pre-defined actions that can be organized by Google Analytics on its Goals dashboard.
Now, to have better learning on this article, log in to your Google Analytics account and go to the Goal Set 1 by clicking the All Traffic tab then Source. This action will show you the traffic source of conversion performance and by doing that, it will help you assess each goal's conversion performance.
Rather than assessing a general high-conversion rate, you are now evaluating your website’s performance through the performance of a group of goals. In turn, this will provide you an in-depth understanding of your website’s actual performance.