Caesars Entertainment Corporation Makes a Daring Play on the Las Vegas Strip

As a result of casino operators looking for new methods to attract tourists while Sin City is experiencing a post-pandemic boom, the 4.2-mile stretch of land that comprises the Las Vegas Strip has become the most valuable stretch of land anywhere in the world.

And despite the fact that covid hasn’t actually moved anywhere, Las Vegas has made a remarkable recovery, which has resulted in significant alterations along that well-known stretch of road.

Get to Know MGM Resorts International (MGM) – Get to Know MGM It is possible that MGM Resorts International Report made the most significant move when it effectively (but not literally) exchanged the Mirage for the Cosmopolitan. This acquisition not only granted the casino operator control of a cool new property, but it also gave Mirage to Hard Rock International, which has plans to pull down the site’s famed volcano and build a hotel in the shape of a guitar.

This project will alter the skyline of Las Vegas, but it is not the only significant development taking place on the Strip. Caesars Entertainment (CZR) – Get Caesars Entertainment Inc. Report currently has two significant changes in the works. First, it has initiated the process of rebranding its Ballys Resort Casino as the Horseshoe while simultaneously placing its Flamingo Resort Casino on the market for sale (although it is possible that it will continue to operate the property).

The Horseshoe brand has been associated with gambling for a very long time. Given this, the most recent action taken by the corporation is perplexing.

Caesar pulls out an old trick for this one.

As part of the transition into Horseshoe, Caesars has eliminated the sportsbook that was formerly available at Ballys. According to the Las Vegas Review-Journal, the location that was formerly used for sports betting will soon be transformed into an arcade that is open to people of all ages.

The new location will be known as “Arcade,” a term that is very straightforward.
According to what was published in the local media, “Arcade will include more than 80 games, ranging from classics to new releases,” in a space that is 7,000 square feet and located on the first level of the building near the food court.

The facility will have vibrant artwork and flashing neon lighting, in addition to an improved version of the bar that was already there in the area.

While on the resort, sports gamblers will still be able to place bets using the Caesars app, and a “sports betting counter” will be built in the future.

The arcade is a part of an effort to give the property broad appeal. While the Horseshoe will be constructed around gamblers because that is the tradition of the brand, which can trace its genealogy back to the Las Vegas great Jack Binion, the arcade is part of the effort.

The general manager of Bally’s, Jason Gregorec, was quoted in a release as saying that “The Arcade will welcome all ages and open the door for a wider audience.”

This move comes after Caesars transformed another one of its Strip facilities into the only hotel and casino on the Las Vegas Strip that restricts entry to customers who are at least 21 years old.

After the covid-related shutdown that took place in Las Vegas, the final Caesars-owned resort to reopen was the Cromwell. Caesars made the switch to requiring players to be at least 21 years old upon its return, a decision that was also implemented by the newly established upmarket downtown casino Circa, which was themed after the Strip.

The Cromwell brings an elevated lifestyle experience to the destination, focusing on hospitality, amenities, and personalized service.

“In keeping with the atmosphere of a boutique hotel, we are thrilled to announce that we will reopen on October 29 as the first adults-only resort on Las Vegas Boulevard. In addition, we will continue to place an emphasis on our improved health and safety procedures.”

Giada, a restaurant helmed by celebrity chef Giada De Laurentiis, will continue to welcome visitors of any age despite the fact that the majority of the resort will restrict access to those who are at least 21 years old.

A resort casino that caters to gamblers adding an arcade that is open to people of all ages may seem like an unexpected decision for Caesars to make, but when these steps are considered together, they highlight the importance of owning so many properties on the Strip. Both Caesars and MGM are able to make strategic use of each casino in order to attract a specific subset of the population.

It makes sense to have an arcade for gamblers who are traveling with children of a similar age or also adults who could use a break from the hustle and bustle of the strip every now and then.

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