Compared to the past several years, modern-day small businesses must exert more effort in
staying competitive than those that came before them. However, numerous business has gone
overboard than necessary on this notion. After they discover a new resource or strategy with just
a slight potential to contribute to their success, they immediately jump all over it. This is partly
because of the myriad online articles pushing business owners to give more devotion and effort
in nearly every element of their businesses. In other words, today’s small businesses no longer
follow the ‘less is more’ saying.
Truth is, there are lots of small businesses today that do not have to go a bit too far in some
areas. Instead, they can easily succeed by focusing more on what they do best rather than giving
in to the pressure of the people. And so, here are three popular trends that turned out to be
unnecessary for your small business.
Many business leaders tend to be exaggerated when it comes to marketing. Considering the
availability of so many tools these days, there’s no avoiding of wanting to try anything that
shows even the slightest benefit. There’s a nagging voice inside you to do everything you can to
attract the interest of your target audience even it may risk you to lose money. Moreover, it’s
difficult to dismiss a marketing tool that has worked incredibly for other small businesses. That
said, what works for one business may not do the same for you, or worse, it’ll have the opposite
Many businesses today have become successful even with just modest marketing budgets. For
instance, they just use a couple of marketing tools because they have already experienced
perpetual success in acquiring new customers through more traditional means. Whether you
believe it or not, there are actually certain audiences that are discouraged by aggressive methods
or even see them as signs that your business is not taking things seriously.
Too many articles today suggest that irresistible perks are the only way you can acquire
millennial talents. If you cannot offer a free gym membership, a flexible schedule, or a pet-
friendly work environment, youngsters won’t apply to your business. Yes, perks are helpful in
the hiring process, but you don’t need to go to the extremes. Instead, you can opt to offer minor
perks like loose dress code or the option to work remotely for a certain number of days per
month. Contrary to the claims of some online resources, minor perks can go a long way and have
enough potential to attract young job applicants.
Just like marketing, the amount of work a company puts to its website should also speak volumes
to the nature of its target demographic. Sure, every thriving business has to have a professional-looking website, however, the definition of the word ‘professional’ is a case to case basis,
meaning it depends on each person. For instance, a young person may have visited your site but
went away immediately because of the fact that your site is outdated. Another situation could be
when an older customer liked your site just as it is because of its simplicity, making it easy to
navigate and use.
Unless your planning into growing your reach to younger audiences, a completely new website
with a fancy video introduction and instant messaging platform—which basically just wants
visitors to enter their email addresses—is not necessarily needed to expand your small business.
Don’t be too flashy nor too practical. Aim for the in-between instead.