The holiday season is the busiest time of the year for many businesses. Small business retailers, for instance, rely on the annual holiday shopping season to reach their revenue goals. If you’re one of them, then you probably know that for you to achieve an unbeaten season, you have to implement a healthy marketing plan first.
To do that, you have to start acting on it now. Whether it’s the pumpkin or candy cane season, you have to get started now and get all things done. Here are five ways you can prepare your business for the holiday season.
Plan your promotions
First and foremost, you have to think about what you will be marketing this time of the year and how you will do that. First off, create a list of particular goods that you want to concentrate on this year as well as some special offers or holiday discounts that you can give to your customers.
Also, you can give out special promotions such as 11.11 Mega Sale or maybe free shipping with a no minimum spend required for the whole month December. Furthermore, plan out on when you will be announcing these promotions and how long they will take place. Make sure to indicate them on your calendar.
Build marketing emails
After you have planned out your holiday promotions, you can now start to commence with your email marketing to announce them to your target audience. Email marketing is a broad marketing avenue that includes several things such as uploading images, content (email body) creation, choosing templates, and many more. Do not wait for the last minute to do all these things as this could lead to mistakes.
So, select your promotions now and start creating marketing emails right after.
Create landing pages
Whether you use email, pay-per-click ads, video ads, or any other marketing channels for the promotion of your special offers, it should always be on the top of your list to create a landing page that converts. This means that your landing pages should be specific and easy-to-navigate—a place where your customers can seamlessly complete their purchase transactions.
For instance, if you use email marketing to promote your product, then you have to lead them to a page that contains all the information about that product—not just to your home page.
Do some necessary fine-tuning
Your website will be your primary weapon, so you have to ensure that it is at its best. First off, start by auditing your site to check if there are broken links and other things that need fixing. Second, run some speed test to see if your website is not facing any loading issues across all platforms and devices.
Finally, be on a lookout for any content opportunities—this could include tutorials or product guides that you can provide for the products you are showcasing this holiday season.
Create marketing collateral
Aside from your email marketing, you can also create other marketing materials designed specifically for the holiday season. Consider things like video guides, blog posts, banners, graphics, and more.