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Bridal shop is such a cutthroat industry, so if you intend to be one of the many businesses in this industry, there’s no time to get the jitters and bail. You have to be on-trend, confident, and passionate that your clients will be satisfied with your dresses.
The bridal store industry has experienced a slight decline over the five years to 2018 because of the conflict between the rate of falling marriage and a strong macroeconomic climate. Moreover, instead of extravagant weddings, couples are now more focused on buying a house, traveling, and better education, which explains why there has been a decline in the number of marriages.
Still, despite this fact, there’s no way this indicates that the industry is falling apart–not at all. Today, there’s a lot of competition in the market, especially with the rising growth of online bridal shops and high street brands. Therefore, don’t slack off just because your business may have been a little slow the past couple of years. Be on your toes and have confidence in your bridal dresses.
The role of SEO in the world of bridal shops
SEO is an ever-changing and complex subject because the algorithms are also perpetually evolving. In the SEO realm, you will soon find out–if you haven’t already–that what worked last year may not do the same now. Did you know that half of the visitors are more likely to click a link if that brand has appeared several times in search engine results?
SEO is about ensuring that your website is visible to anyone who wants to work with your bridal shop. With Google sifting through over 1.2 trillion searches every year, your bridal store has to stand out, and one of the best and sure-fire way to do this is by a great SEO strategy in place.
Common services offered by SEO companies
Getting on top of the ranking using SEO takes more than a handful of work. For starters, you need to have the right ingredients. Then you need to find the perfect fix. Plus, it takes quite some time to cook all the goodness of search engine optimization. At Bobs SEO, we can help you do all those things. Below are some of our online marketing services:
1.Adding local keywords to your website
Many bridal shop websites today don’t have one of the most essential elements for page-one ranking, and that is the presence of local keyword phrases. These phrases refer to the words our target brides would type into the search engine to find you. For instance, if they’re in Las Vegas, they would look up the phrase, Las Vegas bridal shop.
It’s truly difficult to compete for the top spots in the page 1 ranking with the general bridal business keywords. However, if you do add the name of your city or local region, your chance of competition becomes higher. Now, where does our SEO team place those keywords? The ideal places are your page URLs, website copy, page titles, alt texts, image descriptions, and just about anywhere that when added, still makes sense.
2.Placing relevant links to your site
Google only chooses the websites for the top-ranking positions if it thinks that the websites are providing relevant content for those search terms. So, how does Google figure this out?
Algorithms are mysterious beings with a great level of intricacy. Nonetheless, there’s one strong indicator of quality content, and that is when other websites in the same niche as yours are linking to your website. In other words, we help you in getting other wedding and bridal shop related businesses to link to your website so you can earn more quality links.
3.Having your website shared on social media
Another important ranking factor today that indicates quality content is social media shareability. In other words, your content has to be good and share-worthy. This way, more people will like, comment, and share your blog. And remember the more likes, comments, and shares, the better for your business. As an SEO company, part of our service is to handle your social media marketing so with us on your side, you won’t have to worry a thing about this.
4.Creating new content
If you want to rank higher on Google, you have to consistently produce and publish quality content. One to two articles per week is enough. If you aren’t confident with your writing skills, Bob’s SEO team can help you out on this one. We will ensure that your content includes information that your ideal customers are interested in, has your local keyword phrases, and is likely to be shared by many.