Known as a “global city,” Boston is the capital of Massachusetts and is one of the top 30 most powerful cities in the world when it comes to its economy. In the United States, Boston is ranked as the sixth-largest economy. Its colleges and universities are two of the main contributors to their regional economy.
Further, the city is home to several technology companies and is the central place for biotechnology, making it the top biological sciences cluster in the country. Boston is an incredibly innovative city due to the presence of first-rate educational institutions, access to quality financial services, and the existence of high-tech companies.
By now, you are probably aware that your business needs Boston SEO. If that is the case, then you’re a step closer. That said, what if you are not sure how to start? Well, lucky for you, there are lots of SEO companies that can help you with that.
The purpose of search engine optimization (SEO) is to help users who are looking for your products/services and brands online to find you quickly and easily as possible. In order to achieve that intent, you have to reform your content to match what people are trying to find.
Don’t be bothered if you find yourself wanting to tear your hair out because of SEO. Believe me, you are not alone on this. The best Boston SEO services is a very multifaceted and layered strategy and have several moving parts such as building inbound links, domain authority, URL structures, fast-loading sites, and removing duplicate pages.
Due to the global acceptance of the internet as the main source of searching and finding information, online marketing has become crucial in engaging with prospective customers for nearly every business in today’s digital era. SEO, for one, plays a huge role in the overall online marketing strategy. While SEO may not be constantly cost-effective, but when it is, it could potentially make or break your business.
Below are a few important questions you might ask before hiring a Boston SEO company:
“How long have you been serving the SEO industry?”
I mean, if you could choose between working with an SEO company that has been around for 5 years and one that has been in the business for 10 years, I bet you would choose the latter just like anyone else would. Companies that have been serving the SEO industry for 10 years or more are more equipped, prepared and experienced to handle the complexities of SEO.
Google highly encourages business and site owners to stay away from any SEO agency that guarantees its clients the 1 st place position on search engine results pages (SERPs). In the first place, there’s no way any SEO company can guarantee this kind of promise simply because search engines are perpetually updating their algorithms on how they determine the search rankings of websites.
Instead of giving you false hope, a good Boston SEO company should show you examples and case studies that will showcase their agency’s successful methodologies. This way, you can have peace of mind knowing that your chosen SEO company has a great track of record that you can depend on to make the same positive impact on your business.
If you encounter an SEO company telling you about their ‘secret formula’ that will magically transform your website in no time, then be extra wary of them. You should know that there’s no ‘secret formula’ in the world of SEO. In fact, the only legitimate and reliable documentation about SEO is one that was created by Google, which is available for everyone to access. So if you’re truly committed and determined about succeeding in SEO, then it is essential for you to reach the said guideline.
Perhaps, if there’s one thing you should absolutely learn from this document is that Google aims to reward websites that offer great user experience and have content that is compelling and worthy of sharing. Among the hundreds of ranking factors, four of them have stood out: content, quality inbound links, website speed, and structure.
Think about it. If your SEO company cannot even rank their own site, then how can they help your business in the first place? Reputable SEO companies take immense pride in ranking high in organic search results for the main keywords in their industry. Those that do not should be excluded from your options.
If you ask around, you’ll find out nearly all Boston SEO experts agree that quality backlinks are one of the most crucial factors in achieving the first page of Google search results. Due to the major role that it plays in the success of SEO, many SEO companies have resorted to using link building techniques that violate the rule just to instantly increase the number of backlinks to their client’s website.
Sure, they could give you an immediate boost in ranking, however, this effect will only last for a short while. On top of that, they go against Google’s guidelines so pursuing them will just harm your website. Hence, you have to careful in treading the waters of link building because while it is a great tool to increase your ranking, it can also be detrimental to your success when used improperly.
Generally, an SEO company that has been around for 5 years or more has testimonials and customer reviews. One of the best ways to determine the quality of their service is to read online reviews and find out what their past clients have to say about their service.
Every SEO strategy is unique the same way every business is distinct from another. Therefore, an honest Boston SEO company will take all the time and measures needed to truly understand your business model, your revenue goals, and timeline. After which, only then can they produce a custom SEO strategy specifically tailored to your company. The pricing of their SEO service will be based on that custom strategy and how much work is dedicated in order to achieve your ranking and revenue goals.
Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.
We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Boston area companies as well as national clients.
We work with clients in many diverse niches and professions. Below are some of those business types.