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Affordable Boston SEO Services

 

Known as a “global city,” Boston is the capital of Massachusetts and is one of the top 30 most powerful cities in the world when it comes to its economy. In the United States, Boston is ranked as the sixth-largest economy. Its colleges and universities are two of the main contributors to their regional economy.

Further, the city is home to several technology companies and is the central place for biotechnology, making it the top biological sciences cluster in the country. Boston is an incredibly innovative city due to the presence of first-rate educational institutions, access to quality financial services, and the existence of high-tech companies.

Boston SEO Services: Understanding SEO

By now, you are probably aware that your business needs Boston SEO. If that is the case, then you’re a step closer. That said, what if you are not sure how to start? Well, lucky for you, there are lots of SEO companies that can help you with that.

The purpose of search engine optimization (SEO) is to help users who are looking for your products/services and brands online to find you quickly and easily as possible. In order to achieve that intent, you have to reform your content to match what people are trying to find.

Don’t be bothered if you find yourself wanting to tear your hair out because of SEO. Believe me, you are not alone in this. The best Boston SEO services is a very multifaceted and layered strategy and have several moving parts such as building inbound links, domain authority, URL structures, fast-loading sites, and removing duplicate pages.

Questions to Ask Before Hiring A Boston SEO Agency

Due to the global acceptance of the internet as the main source of searching and finding information, online marketing has become crucial in engaging with prospective customers for nearly every business in today’s digital era. SEO, for one, plays a huge role in the overall online marketing strategy. While SEO may not be constantly cost-effective, but when it is, it could potentially make or break your business.

Below are a few important questions you might ask before hiring a Boston SEO company:

“How long have you been serving the SEO industry?”

I mean, if you could choose between working with an SEO company that has been around for 5 years and one that has been in the business for 10 years, I bet you would choose the latter just like anyone else would. Companies that have been serving the SEO industry for 10 years or more are more equipped, prepared, and experienced to handle the complexities of SEO.

“Do you make any ranking promises or guarantees to your clients?”

Google highly encourages business and site owners to stay away from any SEO agency that guarantees its clients the 1 st place position on search engine results pages (SERPs). In the first place, there’s no way any SEO company can guarantee this kind of promise simply because search engines are perpetually updating their algorithms on how they determine the search rankings of websites.

Instead of giving you false hope, a good Boston SEO company should show you examples and case studies that will showcase their agency’s successful methodologies. This way, you can have peace of mind knowing that your chosen SEO company has a great track of record that you can depend on to make the same positive impact on your business.

“What is your main SEO strategy?”

If you encounter an SEO company telling you about their ‘secret formula’ that will magically transform your website in no time, then be extra wary of them. You should know that there’s no ‘secret formula’ in the world of SEO. In fact, the only legitimate and reliable documentation about SEO is one that was created by Google, which is available for everyone to access. So if you’re truly committed and determined about succeeding in SEO, then it is essential for you to reach the said guideline.

Perhaps, if there’s one thing you should absolutely learn from this document is that Google aims to reward websites that offer great user experience and have content that is compelling and worthy of sharing. Among the hundreds of ranking factors, four of them have stood out: content, quality inbound links, website speed, and structure.

“Does your website rank for the most sought-after keywords in your industry?”

Think about it. If your SEO company cannot even rank their own site, then how can they help your business in the first place? Reputable SEO companies take immense pride in ranking high in organic search results for the main keywords in their industry. Those that do not should be excluded from your options.

“What is your link building strategy?”

If you ask around, you’ll find out nearly all Boston SEO experts agree that quality backlinks are one of the most crucial factors in achieving the first page of Google search results. Due to the major role that it plays in the success of SEO, many SEO companies have resorted to using link building techniques that violate the rule just to instantly increase the number of backlinks to their client’s website.

Sure, they could give you an immediate boost in ranking, however, this effect will only last for a short while. On top of that, they go against Google’s guidelines so pursuing them will just harm your website. Hence, you have to careful in treading the waters of link building because while it is a great tool to increase your ranking, it can also be detrimental to your success when used improperly.

“How do customers feel about your service?”

Generally, an SEO company that has been around for 5 years or more has testimonials and customer reviews. One of the best ways to determine the quality of their service is to read online reviews and find out what their past clients have to say about their service.

“How much is your SEO service?”

Every SEO strategy is unique the same way every business is distinct from another. Therefore, an honest Boston SEO company will take all the time and measures needed to truly understand your business model, your revenue goals, and your timeline. After which, only then can they produce a custom SEO strategy specifically tailored to your company. The pricing of their SEO service will be based on that custom strategy and how much work is dedicated in order to achieve your ranking and revenue goals.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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