Known as a “global city,” Boston is the capital of Massachusetts and is one of the top 30 most
powerful cities in the world when it comes to its economy. In the United States, Boston is ranked
as the sixth-largest economy. Its colleges and universities are two of the main contributors on its
Further, the city is home to several technology companies and is the central place for
biotechnology, making it the top biological sciences cluster in the country. Boston is an
incredibly innovative city due to the presence of first-rate educational institutions, access to
quality financial services, and the existence of high-tech companies.
Boston SEO Services: Understanding SEO
By now, you are probably aware that your business needs SEO. If that is the case, then you’re a
step closer. That said, what if you are not sure how to start? Well, lucky for you, there are lots of
SEO companies that can help you with that.
The purpose of search engine optimization (SEO) is to help users who are looking for your
products/services and brand online to find you quickly and easily as possible. In order to achieve
that intent, you have to reform your content to match what people are trying to find.
Don’t be bothered if you find yourself wanting to tear your hair out because of SEO. Believe me,
you are not alone on this. The best SEO is a very multifaceted and layered strategy and has several
moving parts such as building inbound links, domain authority, URL structures, fast-loading
sites, and removing duplicate pages.
Core Questions to Ask Before Hiring A Boston SEO Agency
Due to the global acceptance of the internet as the main source of searching and finding
information, online marketing has become crucial in engaging with prospective customers for
nearly every business in today’s digital era. SEO, for one, plays a huge role in the overall online
marketing strategy. While SEO may not be constantly cost-effective, but when it is, it could
potentially make or break your business.
Below are a few important questions you must ask before hiring a Boston SEO company:
- “How long have you been serving in the SEO industry?”
I mean, if you could choose between working with an SEO company that has been around for 5
years and one that has been in the business for 10 years, I bet you would choose the latter just
like anyone else would. Companies that have been serving the SEO industry for 10 years or more
are more equipped, prepared and experienced to handle the complexities of SEO.
- “Does your website rank for the most sought-after keywords in your industry?”
Think about it. If your SEO company cannot even rank their own site, then how can they help
your business in the first place? Reputable SEO companies take immense pride in ranking high in organic search results for the main keywords in their industry. Those that do not should be excluded from your options.
- “How do customers feel about your service?”
Generally, an SEO company who has been around for 5 years or more has testimonials and customer reviews. One of the best ways to determine the quality of their service is to read online reviews and find out what their past clients have to say about their service.