The same way that business have corporate or business brands, individuals, too have what we
call as personal brands. Personal brand serves as an identity that is recognized by the people, or
to put it simply, these are your qualities that build up your outside reputation. While corporate
brands are used to get people to patronize a business, personal brands, on the other hand, are
used to attract people to a person. Personal brands don’t have to be limited to only people
because businesses can benefit from them the way they maximize the power of corporate brands.
Personal brands cover up a diverse group of people. It can belong to the business owners
themselves, the employees, or to the powerful figures in the industry wherein once properly used
can become a significant contribution to getting traffic and building a good reputation. Below are
four reasons why it is important for e-commerce business to associate with personal brands.
People’s trust with people and their distrust to brands
Nowadays, people have this aversion for corporate brands mainly because of the constant
advertising that consumers have somehow lost their trust to corporate brands while personal
brands have gained people’s support. With the use of personal brands, your business is veering
towards a somewhat approachable and people-friendly reputation that makes it easier to build
personal relationships. As a result, your potential customers are more inclined to trust your
ability to offer quality products and services. The more you have personal brands asserting your
business, the greater your customers’ trust becomes.
Content syndication is faster when you have personal brands
Republishing your content on other websites is considerably faster if you do it with personal
brands. If your content is written by your personal brands, they’ll receive better recognition.
What’s more, when you share such content on your company’s social media profiles, it gives
personal brands the chance to share it to their own networks. Your chance of getting your content
is higher the more personal brands you are associated with especially if each personal brand has
a big network of influence.
Finding people to work with and for you is easier
Looking for good people that you can add to your team and be partners with is one of the hardest
parts of running a business. First off, you have to find suitable workers to work for you. Second,
you have to find great partners to work with you in exchange for service and information.
Another is that you also have to look for clients that will help sustain your business in the long
run. With just your corporate brand as your only help, it’s almost impossible to achieve such
task. This is where personal brands come in handy because these are your shortcuts to gathering
networks and personal connections. More importantly, you can introduce yourself and your
business to a wider scope of people and also look for candidates that could be appropriate for
With personal brands, you don’t have much competition
In truth, most companies do not often use personal brands when it comes to marketing their
products and services. On that note, there’s a bigger chance that your competitors are also not
leveraging the huge influence of personal brands. Even if you take out all other advantages of
having a network of personal brands, having just one for your business already makes a
significant contribution. Because you have a good reputation backed by powerful influencers that
other brands don’t have, people tend to be more attracted to your business.