What Is Search Engine Marketing (SEM)?

Admit it, whenever we search SEM on Google, it doesn’t garner as many results as the SEO. Search engine marketing is an online marketing tool, second only to search engine optimization. Maybe some of us do not even know what SEM is until you came across my article, huh? But there’s no shame in that, really, because somehow SEM has always come second to Bobs SEO. However, this time, let us give SEM the due credit it very much deserves. Let’s tackle a bit more about what search engine marketing really is rather than the other prominent marketing tool. Optimizing …

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Search Engine Optimization Competitive Advantage

With the great advantages that come with SEO, it is no wonder why almost all businesses consider it a necessity when it comes to online marketing strategy. One of its remarkable benefits is the increase in traffic to your website. Websites on the first page of the search engine results pages most especially those that are in the first top three ranks get an impressive number of clicks and site visitors. Getting your site in one of those top positions will be a big help in maximizing the traffic mostly because it gives you a better chance of earning a …

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Advantages Of Internet Marketing

From the traditional marketing strategies like radio ads, billboards, paper print ads, and more, today, word marketing has come a long way. Together with its evolution, came the birth of a modernized form of advertising, internet marketing or also referred to as digital or online marketing. Internet, for one, has dramatically evolved throughout the years, and the same goes for the evolution of marketing. When the use of the internet proved to be prevalent and highly promotional, companies came up with the idea to adapt to the changing environment. It was then that business owners realized that it was high …

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Las Vegas Digital Marketing

Las Vegas has the highest concentration of marketing firms in the world (according to our research). The city is shifting towards tech and digital industries to promote tourism and reap high returns on investment. With a population of over 2.2 million people, Las Vegas is a digital advertising juggernaut that feeds off its own statistics. Several digital marketing trends have emerged from Las Vegas in recent years. Some of them include: Las Vegas has become a tourist destination for many reasons, and digital marketing is the key component to ensuring the accessibility of this destination. Las Vegas has been a …

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Meta Tags

The use of descriptive meta tags is often required by search engines. I believe if you are going to insert meta tags into your page code then they have to be full monty, no half measures. If you own the website and all is above board then why hide critical information that the search engine can utilize to enhance your site’s performance at the search engine rankings? What I do know is this. At some point, Google got really tired of people using the keywords meta tag to spam their search results, and they all but eradicated its use. There …

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