How Can Marketers And Brand Leverage Voice Marketing?
Voice-enabled devices and smart speakers are rapidly creeping their way into the daily lives of consumers around the world with voice assistant market share.
Spotify, for starters, is a prime example of a digital platform that is taking huge steps in the video marketing space by leveraging the capabilities of speech & voice recognition market using voice-enabled ad experience on mobile. This allows Spotify users to perform verbal commands in engaging with advertising content--a format that lets advertisers craft more unique and engaging content for the consumers. As more and more devices are equipped with smarter voice technology, more and more consumers are also tapping into voice search marketing to message their loved ones, set reminders, and search for products and/or services.
With voice technology becoming commonplace, it’s important than ever for marketers and brands to be on a lookout for the ways they can use voice marketing to reach new customers.
The voice technology is becoming more accessible and even intuitive, so people are likely to start using this more often when looking for products/services or recommendations. People these days are drawn to just about anything that can make their lives easier and more convenient. And e voice marketing has the strength to accomplish this. According to various researches, some of the top sectors that appeal the most to voice technology are groceries, electronics, travel, and clothing and accessories. However, keep in mind that voice isn’t just confined to these areas. In fact, nearly all sectors in the B2C and B2B realms can take advantage of incorporating voice in their marketing strategy alongside SEO, email, and content marketing.
In every new technology, there’s a learning curve that comes with it. Truth is, the marketing industry is still a few steps behind in understanding the main significance of voice technology and is yet to accept the ways to adapt its current strategy across this emerging marketing channel.
During the preparation process, the first step is to get a better understanding of the industry by testing voice marketing and seeing how it can be integrated into the business. In doing so, marketers can gain a better understanding of the influence of the channel on the business without the need to commit to an entire voice campaign. Suffice it to say, the industry should conduct various experiments with the voice technology to come up with positive case studies for voice marketing. Another step marketers and brands can take are to work with specialists who have long since recognized the voice trend and have determined strategies that work best in the channel. Smart SEO is a great marketing avenue that will set the stage for voice marketing, thus, the experts in this space understand better than anyone how to tailor keywords and search phrases.
The truth about voice marketing
Although a part of the marketing space is aware of this new technology, the majority are still on their way to realizing the full potential of voice marketing. This emerging channel didn’t just come only to go away quickly--it’s here to stay for a long time. Thus, it has to be implemented as a long-term strategy, especially now that more consumers are shifting to voice in searching and discovering. Voice is making changes from left to right, be it changing the way consumers think, respond, purchase, behave or interact with technology. Consequently, this then stresses the importance of marketers and brand having a voice plan in place to remain competitive.