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For several centuries, beads have been a major commodity for body ornamentation and at times, currency. Beads are made of virtually countless materials and are used worldwide by craftsmen and jewelers of all kinds. For bead wholesalers, they have the option to sell to other businesses, to individual customers, or both. They also can choose the kind of beads to sell such as fine metal, antique, precious stone, glass-ceramic, and more.
Many types of beads today have become separate niche industries. That’s why knowing the bead-buying trends is very important for bead wholesalers. Nowadays, bead wholesalers either sell using a brick-and-mortar store, through an online shop, or at trade and craft events. And since modern consumers are captivated with the internet, having an online store that could be managed remotely using a computer is essential.
You just have to build a web presence for your business to earn credibility. For starters, you can create content to enhance your credibility in the bead industry. Content can mean articles with interesting facts about beads, bead artists’ profiles, creative ways to use them, and any other information that will engage your potential buyers and bring them to your sales funnel.
The importance of SEO for bead wholesale suppliers
Bead retailers look for wholesale suppliers if they want to purchase beads for resale in bulk shipments. From the standpoint of retailers and other niches, your wholesale business offers the best of both worlds–volume and discounts–for companies that have to sustain their businesses. This makes you a valuable part of any bead retailer’s supply chain.
And this is where SEO or search engine optimization becomes a crucial factor for wholesale suppliers. For bead wholesalers like you, digital marketing is your map to the top of the industry and your key to finding more customers quickly and easily. What’s more, SEO is highly targeted and more cost-effective compared to traditional marketing.
Ways bead wholesalers can use search engine optimization
As an online marketing strategy, SEO lets your business grow and attract new clients by ranking your site higher in search engine results pages. Below are tried and tested methods that can gradually but surely boost your business when used individually. But when you employ them together, as one, they can be a powerful strategy that will rank you among or above the strongest companies in the bead wholesaler industry.
1.Researching and keyword usage
In today’s era, nearly every company has a website. If you still haven’t got one, it’s crucial to create a website as soon as you can. With SEO, a huge part of it is to ensure that your site has the right keywords that will bring traffic coming from your niche demographic.
Working with Bobs SEO will ensure that proper keyword research is conducted. Keyword research entails looking for phrases that most of your audience use in finding companies like yours. In most cases, the best keywords are those that are long and specific since they have less competition but more targeted for your customers and more specific to your wholesale business.
2.Creating unique product descriptions
Retailers that come to your website are looking for the same thing: bulk beads. Regardless of what you’re selling, with SEO, you’re entitled to write a unique, catchy, detailed, yet informative description of your products that’s capable of attracting customers all on its own.
Product descriptions can be a good blend of sales text, target keywords, and specific information that provides customers a better idea about what you’re offering. The more detailed information you can give, the better customers can make informed decisions about which products work for them. Although this doesn’t guarantee a sale for a certain item, what it does is prove that you’re an authority in your niche, especially if some certain brands have always trusted you to sell their products to bead retailers.
3.Building links to your business website
The quality and number of links that lead to your website also play an important role in your search rankings. To earn quality links, you have to come up with content that people will want to link to. Afterwhich, you can then connect with industry influencers and bloggers to see if they want to share your content. Aside from creating content to naturally build links, Bobs SEO can also help you with other link building methods like web directory links and guest posting.
As your wholesale bead website earns more and more quality links, your website will be displayed higher in search results for keywords and phrases relevant to your business. On top of that, people will see you as a trusted brand and leader in your niche.