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Affordable SEO Company in Baltimore, MD

 

Just like any of the progressing cities in the world, Baltimore is fast on the uptake of the latest changes in the business and digital marketing world. Local retailers and manufacturers are now aware of the benefits of hiring an SEO Baltimore agency. Sure, the thought of looking for a reputable Baltimore SEO company and hiring a good one to help your business rank in Google can be overwhelming at first, however, once you get the hang of it, you’d be thanking your lucky stars for whoever pushed you on the idea of working with a Baltimore SEO expert.

Baltimore SEO Techniques

There are two known types of SEO techniques. First is the White Hat SEO that utilizes methods and techniques to improve your site’s search engine rankings without violating any search engine’s guidelines. Some of the common white hat SEO techniques include website HTML optimization, high-quality content development, and high-quality link acquisition campaigns. If you are using white hat Baltimore SEO consultant techniques, then you can expect a gradual but lasting growth in rankings.

Black Hat SEO is a “No-No”

Then they also have the infamous Black Hat SEO that leverages the weaknesses of search engine algorithms and targeting them to obtain high rankings for your site. These techniques and methods go against the guidelines of search engines as opposed to White Hat SEO.

A few examples of these techniques include keyword stuffing, cloaking, and link spam. You can expect a quick, erratic, and short-lasting growth in rankings when you are using black hat SEO.

So, how can you ensure that your SEO company is doing a great job?

First, off, you have to be aware of the common SEO services that they may implement on your business. A good SEO service provider should be able to improve your website’s ranking and establish an online brand image. These companies usually offer a wide range of services including link building, technical audit, page optimization, and so much more. All of which will, of course, benefit your business.

Let’s take a look at the common SEO services your digital marketing firm may use for your business. Familiarize them so that you can ask the right questions to your Baltimore SEO services firm when the time comes.

Keyword Research

Keyword research is one of the major avenues of search engine optimization (SEO). Before you can develop a plan to improve your site’s rankings and traffic from Google, it is imperative to first identify the keywords you have to target. The rule of thumb is that each page of your site should target at least one or two unique keywords.

In general, your website should comprise enough pages and target enough keywords that will cover the entire key points of your business. For instance, if your business is a flooring company that provides various flooring options like flooring installation, repairs, and replacements, then you have to identify the keywords that cover those areas. Use at most two keywords to target for each of your pages.

If you discover relevant keywords that resonate with your business and you don’t have them on your pages, then considering adding them as well to widen your audience reach.

Page Optimization

No matter how smart search engines are, they are still computers, which means they need some assistance to ensure that they can understand the subject matter of your pages. A top Baltimore SEO expert is capable of making improvements or modifications to your content and technical groundworks of your pages so that it’s easier for Google and your visitors to understand them.

This type of SEO service works for businesses that already have a page dedicated to a relevant topic on their niche with the right keywords incorporated on it and they simply need to optimize it for search engines. Moreover, this method tends to be on the budget-friendly side because you don’t need to create pages from scratch.

In most cases, a page only requires a little work to be better understood by search engines.

Link Building

Just targeting the right keywords isn’t enough to get good rankings on Google. After all, there are tons of other pages on the web that also uses the same keywords as yours, especially if your niche is quite common. In this case, Google will then consider the quantity and quality of links that are pointing to your page in ranking it.

These links include both internal links from other pages on your domain as well as the external links from other domains. Always remember that external links are considered more important than internal links. Hence, your Baltimore SEO services provider should focus their efforts on this. In addition, they should also be able to focus on quality, or better yet both quantity and quality.

The best link building projects are those that are done manually with both quality and detail in mind. This way, your website will earn high-quality relevant links from other domains.

Online reputation management

This type of SEO service involves the maintenance and development of the online reputation of businesses and individuals. Online reputation management, or ORM, for short, allows the best Baltimore SEO experts to identify any harmful content-related to the client then manages it effectively by shutting down those negative content using different tools.

Moreover, the best SEO companies in Baltimore should also be able to turn the tables around by promoting positive content through articles, blogs, and more.

Code optimization

Code optimization requires a high level of knowledge and expertise as it uses methods that will modify the codes of a website in order to enhance its quality and efficiency. The source code of your site is what spiders crawl into to identify the position of your site in the rankings alongside other ranking factors. By having code optimization done on your site, it will ensure that all your relevant pages are properly indexed.

SEO content writing

SEO content writing refers to the technique of generating any content with the main intent of attracting search engine traffic. It’s all about creating compelling, useful, relevant, and valuable content that targets specific keywords so that other people will gladly share it on their social media accounts.

A reputable Baltimore SEO agency should be able to produce you that kind of copy that bears all the essential elements of good SEO content. The more people promote your content, the higher its authority and relevance become, resulting in an increase in its ranking in Google for the selected keywords.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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