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Just like any of the progressing cities in the world, Baltimore is fast on the uptake of the latest changes in the business and digital marketing world. Local retailers and manufacturers are now aware of the benefits of hiring an SEO Baltimore agency. Sure, the thought of looking for a reputable Baltimore SEO company and hiring a good one to help your business rank in Google can be overwhelming at first, however, once you get the hang of it, you’d be thanking your lucky stars for whoever pushed you on the idea of working with a Baltimore SEO expert.
There are two known types of SEO techniques. First is the White Hat SEO that utilizes methods and techniques to improve your site’s search engine rankings without violating any search engine’s guidelines. Some of the common white hat SEO techniques include website HTML optimization, high-quality content development, and high-quality link acquisition campaigns. If you are using white hat Baltimore SEO consultant techniques, then you can expect a gradual but lasting growth in rankings.
Then they also have the infamous Black Hat SEO that leverages on the weaknesses of search engine algorithms and targeting them to obtain high rankings for your site. These techniques and methods go against the guidelines of search engines as opposed to White Hat SEO.
A few examples of these techniques include keyword stuffing, cloaking, and link spam. You can expect a quick, erratic, and short-lasting growth in rankings when you are using black hat SEO.
First, off, you have to be aware of the common SEO services that they may implement on your business. A good SEO service provider should be able to improve your website’s ranking and establish an online brand image. These companies usually offer a wide range of services including link building, technical audit, page optimization, and so much more. All of which will, of course, benefit your business.
Let’s take a look at the common SEO services your digital marketing firm may use for your business. Familiarize them so that you can ask the right questions to your Baltimore SEO services firm when the time comes.
Keyword research is one of the major avenues of search engine optimization (SEO). Before you can develop a plan to improve your site’s rankings and traffic from Google, it is imperative to first identify the keywords you have to target. The rule of the thumb is that each page of your site should target at least one or two unique keywords.
In general, your website should comprise enough pages and target enough keywords that will cover the entire key points of your business. For instance, if your business is a flooring company that provides various flooring options like flooring installation, repairs, and replacements, then you have to identify the keywords that cover those areas. Use at most two keywords to target for each of your pages.
If you discover relevant keywords that resonate with your business and you don’t have them on your pages, then considering adding them as well to widen your audience reach.
No matter how smart search engines are, they are still computers, which means they need some assistance to ensure that they can understand the subject matter of your pages. A top Baltimore SEO expert is capable of making improvements or modifications to your content and technical groundworks of your pages so that it’s easier for Google and your visitors to understand them.
This type of SEO service works for businesses that already have a page dedicated to a relevant topic on their niche with the right keywords incorporated on it and they simply need to optimize it for search engines. Moreover, this method tends to be on a budget-friendly side because you don’t need to create pages from scratch.
In most cases, a page only requires a little work to be better understood by search engines.
Just targeting the right keywords isn’t enough to get good rankings on Google. After all, there are tons of other pages on the web that also uses the same keywords as yours, especially if your niche is quite common. In this case, Google will then consider the quantity and quality of links that are pointing to your page in ranking it.
These links include both internal links from other pages on your domain as well as the external links from other domains. Always remember that external links are considered more important than internal links. Hence, your Baltimore SEO services provider should focus their efforts on this. In addition, they should also be able to focus on quality, or better yet both quantity and quality.
The best link building projects are those that are done manually with both quality and detail in mind. This way, your website will earn high-quality relevant links from other domains.
This type of SEO service involves the maintenance and development of the online reputation of businesses and individuals. Online reputation management, or ORM, for short, allows the best Baltimore SEO experts to identify any harmful content-related to the client then manages it effectively by shutting down those negative content using different tools.
Moreover, the best SEO companies in Baltimore should also be able to turn the tables around by promoting positive content through articles, blogs, and more.
Code optimization requires a high level of knowledge and expertise as it uses methods that will modify the codes of a website in order to enhance its quality and efficiency. The source code of your site is what spiders crawl into to identify the position of your site in the rankings alongside other ranking factors. By having code optimization done on your site, it will ensure that all your relevant pages are properly indexed.
SEO content writing refers to the technique of generating any content with the main intent of attracting search engine traffic. It’s all about creating compelling, useful, relevant, and valuable content that targets specific keywords so that other people will gladly share it on their social media accounts.
A reputable Baltimore SEO agency should be able to produce you that kind of copy that bears all the essential elements of good SEO content. The more people promote your content, the higher its authority and relevance become, resulting in an increase in its ranking in Google for the selected keywords.