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Digital Marketing in Bakersfield, California

 

One of the best things about SEO is that it is unrivaled when it comes to cost-effectiveness. Why? Simply because Bakersfield SEO offers one of the highest ROI than most forms of marketing. While SEO requires a substantial investment at the start, clients like you would continue to receive customers even after you stop spending money to acquire customers. As such, your cost for customer acquisition would start to decrease and your ROI would start to go up. Through SEO, the money you earned from acquiring customers will ultimately outweigh the cost of hiring an SEO company.

What To Expect

One of the benefits of working with an SEO company in Bakersfield is that they’ll get your site to rank higher in search engine results more quickly and efficiently. That is because a credible SEO company understands SEO at a deeper and more technical level, and thus, can apply the basic and advanced SEO principles and practices that are necessary to create a solid foundation for your company. In doing so, it benefits you by taking a great deal of load off your back since you can simply entrust your Bakersfield SEO company to perform whatever things needed for your online business.

User-Friendly

It is crucial to use the right layout website so users can easily navigate through your website. A poorly-developed layout will not only frustrate and confuse visitors but will also likely send them away to your competitors. Bakersfield SEO service providers like us will ensure that your website can offer a great user experience to its potential and actual customers.

Bakersfield SEO Services help promote your website

Given the kind of world we live in today, people now understand the significance of social media platforms when it comes to advertising a brand and leading people to a website. Often, it is showed that such web traffic has a better conversion rate. Our Bakersfield SEO services will help you utilize these platforms to the best-preferred viewpoint for your company. We also work by boosting your chances of finding and driving potential customers to your site. As a result, it’ll be easier for you to market your website copy by providing prospects a means to discover your site more easily, which in turn, gives you a chance to generate more sales.

Bakersfield SEO experts optimize your website for mobile devices

With the growing usage of mobile devices and various technological advancements comes the ever-growing number of individuals who are using mobile devices to access the web. Because of this drastic turn of events, it has become a no-brainer requirement for modern businesses to have a mobile-friendly website. Through our team of Bakersfield SEO experts, we will do whatever is necessary for your site to become platform-independent.

Updated with the Latest SEO Trends

Web crawlers from major search engines like Google, Bing, and Yahoo are constantly updating their search algorithms in hopes of improving user experience and turning away spam sites out of the search results. That is why as a reliable Bakersfield SEO company, we always update ourselves with the most recent changes and trends in the search world. By doing so, we can ensure that your business needs remain aligned with the SEO changes and make sure that your site stays on top.

User Experience

Once you have traffic going to your website, you can proceed with making sure that your website design will attract users. By using appealing web design, it’ll gravitate people to go to your site and possibly, stay for a longer time. Our Bakersfield SEO company also offers website design services that are tailored to your specific needs, all the while being appealing to users. Now, your site won’t just look great, but also converts more sales for your company.

Bakersfield, California

Bakersfield is a south city located in the U.S. state of California, particularly in Kern County. The city’s population is around 380,000, thus, earning the spot as the 9th most populous city in California. Although Bakersfield is a major hub for agriculture and energy production, its economy is diversified into other sectors as well including healthcare, government, oil, distribution, and more.

Because of Bakersfield’s booming economy, it’s no wonder that it’s one of the fastest-growing economies and regions in the United States. Presently, the city is home to the two largest carrot-producing farms in the world. Despite the unmistakable success of Bakersfield, the city once went through a massive earthquake in 1952 where much of the downtown area and historic buildings were damaged and destroyed.

Fun Trivia: Did you know Bakersfield has the only baseball stadium in the country that faces the west? The stadium is called Sam Lynn Ballpark.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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