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The art dealers industry is consists of art galleries and auction houses that sell retail original works of art including paintings, photography, drawings, sculptures, prints, and other media. It is known for being a highly fragmented sector, with the majority of business owners employing only one to four workers. For the last five years until the present, the art dealers sector has benefited from the rise of in-disposable income and the increasing number of households having incomes of more than $100,000.
Households that make $100,000 or more accounts for the majority of fine art purchases. While art is a luxury good that only a handful can buy, it’s viewed as a symbol of unique taste and learning. Thus, people purchase them to reflect their income, values, education, and personality. Some people also buy art for investment, collection, and plain aesthetic purposes.
Suffice it to say, present-day art dealers must keep up with trends. Anticipating what the public wants to buy and which artists are going to be popular is part of the job of art dealers. Dealers with lots of contacts and connections will have an easier time selling almost everything that comes into their gallery.
SEO for Art Dealers
Search engine optimization (SEO) has been the center of discussions in countless articles, tutorials, books, online PR courses, and many more. Media and publicity professionals will tell you that SEO is a must to get your content seen and recognized on the web. So what is SEO and how can you use it as an art dealer to increase your audience?
There’s a good reason why they call it the world wide web. For one, the internet is a vast virtual place and there are thousands of new artist websites trending all the time. At this time, anyone with a website, whether they’re an art gallery owner or not, has most likely heard about SEO being able to increase their audience.
SEO is a series of tricks and methods done behind the scenes when creating or updating your website to improve its search ranking. In other words, you’re working to push your site closer to the top of search results in Google, Yahoo, Bing, etc. Luckily, there are tons of things you can do to increase your ranking position. By using SEO and hiring Bob’s SEO, you can boost your audience as well as your sales.
Optimizing your art gallery/auction house website
Depending on the current service you’re using to create your website, you may already have a tool to help you establish a strong web presence. For instance, if you’re using WordPress, it comes with handy plugins to help you with this.
Alternately, you can just opt to rely on your browsers like Chrome or Firefox as each has a set of extensions that will help monitor and understand the SEO of your website. Below are some things SEO can help you with on your website:
A good website that’s neatly organized, attractive, and focused is a great foundation for SEO. When it comes to SEO, search engines use bots to determine a website’s content and recognize its value. So, if your website comes off as clear and professional to any person, then it’ll also be the same for search engines. To ensure that your content is optimized for SEO, follow the basic tips below:
- Artist names should be clear and visible on every page.
- Every page has to have a well-written, clear explanation about its purpose or relevance to your gallery.
- Images must be properly labeled and coupled with information.
2. Essential pages
Dividing your website by category is very beneficial to you and your clients. Doing so can help visitors swiftly navigate your site, avoid overcrowded content, and improve your SEO. Also, make sure there are page titles as they will explain what people can see on this page. Keep the title short and clear and try to use focus words.
Some of the pages you should consider putting on your website: 1) About the Artist Pages, 2) History of your Art Gallery or Auction House, and) About the Local Art Environment. If you aren’t sure how to go about this, hiring an SEO agency as Bobs SEO will greatly help you.
3. Social media
The art dealers industry is one of the industries that use social media to promote their services and work. The artwork alone is enough to provide several beautiful contents for your followers to view. What you should avoid doing is reposting your content across multiple social media platforms.
Each channel has a set of strong points and dedicated audiences. So, by differentiating your content between each platform, you will have the chance to influence a wider audience. Some of the platforms commonly used by art dealers are Facebook, Facebook ads, Instagram, and Pinterest.