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Between 2016 and 2017, apartment construction was expected to bloom. However, the market wasn’t able to follow through. Apparently, the peak in rental apartment buildings came to a halt when the new apartment deliveries start to put pressure on occupancies and rents. Fortunately, the apartment market has solidified once again.
Today, there’s a supply increase for apartments, which leads to competition among landlords. Currently, many are looking to renting apartments because of the flexibility and convenience, while some just want to get away with the maintenance and responsibilities of owning a house. The rate of apartment construction is speeding up as it tries to keep up with the demand in most places in the country. This is the reason why rents have continued to increase and vacant units remain tight.
In fact, by 2030, there’s an expected need for 4.6 million new apartments, which is equivalent to 328,000 new apartments every year. And considering the kind of world we are living in today, the internet and smartphones have continued to define the apartment search experience of many people. As a result, the marketing strategies for apartment business owners are now shifting towards choice, creative storytelling, convenience, and cross-devices.
Apartment SEO and Why You Need It
SEO stands for search engine optimization. In essence, it is a process in which a website is tweaked and customized to earn high rankings on the search engine results page (SERPs). As you probably know by now, a website with a high position in SERPs gets more organic and targeted traffic.
Consequently, that website becomes an authority in its field, which means, it can attract the most number of clients or customers looking for their products and services. No wonder why all businesses today in every niche are doing their best to have SEO done on their websites.
One of the top beneficiaries of SEO is the landlords of the apartment industry. If you have an existing apartment website and want to reach more renters and buyers, SEO services will be an invaluable tool. For starters, it lets your website be found by potential clients on the web where there are countless websites and many more coming up. The main idea of SEO for apartment websites is to ensure that your website is properly crawled and indexed by search engine bots, getting you high rankings.
Doing so will attract eligible buyers and renters who are truly interested in what you’re offering. Of course, it will start with informative and quality content, as well as good quality images and detailed descriptions of what your apartment website is about and what it has to offer. One of the biggest benefits of SEO for apartment websites is reduced marketing costs in the long run. You see, with SEO, you’re driving organic traffic to your site, which means you wouldn’t need to pay for every click that goes to you should you opt for PPC ads.
By working with Bobs SEO, you can guarantee a stable supply of organic traffic for your website for a long period. SEO lets you see the significant boost in traffic, which you can’t help but monitor. As a result, ultimately, you’ll be maximizing your renting efforts, which are crucial in helping your marketing team come up with smart decisions. Furthermore, SEO for apartments grants your website credibility. When you have a high ranking on search engines, users searching for your products or services will see you as an authority since your high ranking serves as a huge validation and endorsement from search engines. Unlike ad services, most online users tend to get annoyed with ads, so they choose to block them.
Some local SEO tips
- Optimize online listing directories, especially Google Listings
- Safeguard and promote your business’s online ratings and reviews
- Create and share engaging content and grow your audience reach with micro-influencers
- Focus on highlighting local hot spots (e.g., creating geo-specific location pages)
Your local SEO efforts don’t just help consumers make more informed decisions about relocating or moving, but they also assist in boosting your local search results by incorporating relevant keywords and links.
The majority of apartment marketing professionals are zeroing in on local efforts for their business. They want to rent properties in a specific city, community, or neighborhood. The problem is that many aren’t sure how and where to start. By solidifying your SEO and local SEO efforts and having a fulls strategy in place, your website will be discovered by your target audience online, all the while increasing your bottom line.