The Prime Early Entry Sale is a two-day affair that begins on Oct. 11 at 3 a.m ET and runs by means of Oct. 12.This marks the primary time Amazon has hosted two Prime Day-esque occasions in the identical calendar yr, the primary of which fell on July 12 and 13 in 2022. It’s not a complete shock, although: CNBC reported in June that Amazon had notified choose third-party retailers of a “Prime Fall” deal occasion by means of its inside Vendor Central portal, instructing them to submit time-sensitive Lightning Offers (or flash gross sales) for consideration.