What is a better way to SEO optimize your website than through title tags, right? These SEO practices will help you earn some brownie points with Google’s algorithms. I mean, the title tag is the very first thing that any user usually checks, is it not? To help you clear your mind, let me first introduce you to some few but immensely powerful reasons to back up my claim that title tags are indeed very important.
- The title tag will serve you best when it comes to keyword relevance
- The most viable place to get information of the content
- The content of the title tag could be one way to put links which result in the search engines on being searched
- The title tag alone could already pass off information about your page
Title Tags Optimization Techniques
Below are some of the techniques that you can follow in optimizing your title tags.
A Single Title Tag For Every Page
If you’ve encountered websites that do not have title tags, they have title tags but these are used within the code, or if not, they use the title tag within the body rather than the had tag, then you must know that these acts are harmful no just to your title tag but also to your website. So, to correct these practices, bear in mind this general rule; Use only ONE title tag per page and such tag must only be placed in the head of the code, nowhere else.
Keyword First Before Branding
If most people do not yet know your business’ name, then you must first place your strongest keyword inside the title tag text. Put aside the urge to publicize your brand in the title tag by placing if for the world to see. Unfortunately, your branding must be put to last, or you could even take it out the title tag text especially if you have more high-quality keywords in your arsenal. Since keywords are one of the most important factors in ranking your site so you must give it more chances of exposure. Never mind your brand for now. After all, your name will be the talk of the town if you could get your site on top of SERP’s.
Do Not Be Too Wordy On Your Title Tag
As most of us know, long title tag texts are not really the top preference of search engines. Not only that, but after quite some time the relevance of the keyword eventually lessens. So to avoid this, you should limit the number of characters. You can have 70 characters including spaces and no more than that.
No To Not-So-Useful Keywords
Choose keywords that are nouns and verbs and refrain from using conjunctions, prepositions, pronouns and other supportive verbs. Such keywords usually do not hold much value than nouns, verbs, and sometimes adjectives do.