Online marketing is an integral part of a business’ marketing plan for any kind of products and
services. In order to stand out on the internet amongst other competitors, one must adapt to one
of the most crucial tools today, online marketing plan. While it is overwhelming and can be a bit
intimidation to compete in a world full of vicious businesses and where change is constant, it is
important to remember that once you can create the right online marketing plan, all your hard
work will be paid off. This article will serve as your guide on how to create an effective online
1. Grasp the situation first
Analyze. That’s the very first thing you must do before you can come up with a great online
marketing plan. You have to know full well your standing as a business and how well your
products and services are doing well against your competitors. For this step, you must know how
to define your company, business goals, objectives, and everything you offer while letting your
customers know what they are getting from you that your competitors do not have. Apart from
knowing thoroughly what you offer, you must also know what your competitors are selling so
that you can find a way to differentiate yourself from them. For a more detailed understanding of
your business, conduct a SWOT analysis also known as Strength, Weaknesses, Opportunities,
2. Determine your target audience
The next step would be to develop a profile of your potential clients. Your client’s profile can
include things like age, sex, income, location, demographic terms, etc. Ask yourself questions
like what are your customers’ likes and dislikes. How often do they buy your products or
services? What is the age bracket for people who can use your products? You can select your
target audience depending on the type of business you have and location.
3. Examine your goals
Create a list of your objectives and goals and make sure that they can be measured. Tick off
those you have already achieved and take note those that are yet to be accomplished there may
be a few things you need to do to make it easier to reach. Also, separate your short and long-term
goals. Your objectives must be specific, measurable e, achievable, relevant and has the
timeframe, in short, SMART.
4. It’s time to develop your online marketing strategies
After examining your goals and determining your audience, it’s time to create the strategies that
you will implement to reach your audience and achieve those goals. Remember, you are the
writer of your very own online marketing plan. Identify which marketing techniques are best
suited for your business and can work well on your online marketing plan. Make sure to also
create a Plan B and or Plan C in case your Plan A fails so that you won’t have to start from the
ground up all over again.
5. Action plans
For your action plan, you must list down the things that need to be done and when should it be
done. You must also include the people needed to make those happen, the costs it will require,
and more. With this, you can have a detailed plan for your activities and enforcing would be
easier and faster since they have been well planned and organized beforehand.
6. How much are you willing to spend?
All your detailed planning of actions are completely useless without money so after you have
laid out your strategies and plans, you now have to consider the financial aspect. As a business
owner, you should already know how much monetary value will be spent on your online
7. Do some monitoring
Now the last thing you need to do after taking the first six steps is to monitor how well your
website is responding to your online marketing plan. By monitoring, you can detect problems
and solve them as soon as you can before it becomes a big issue. In this last step, you will be
subjected to several analysis and evaluation of all figures derived from your website. To make
things easier for your part, you can rely on marketing tools like Google Analytics.