Want to Improve Your Website Traffic?
As business people and entrepreneurs, one of the challenges we face is increasing and maintaining traffic to our websites. Whether this is to our business websites or our blogs, it is essential that we know the best ways to attract visitors to our website. And just as relevant, how to improve website traffic.
Here are five steps you can take to increase and improve the traffic to your website for more conversions and sales.
- Create an Email List with the Right Opt-in
An email list is one of the best routes to building heavy website traffic. A list is not just to target with sales and ads. It’s about making a connection with past and potential customers and bringing them back to your site as often as possible. This is perfect for repeat visitor stats.
Whether you’re a blogger, online business, or a brick-and-mortar store, you need to cultivate an active email list. Engaging with subscribers will help to keep them returning to your site. And if your website offers value, they will share it and thereby improve the traffic to your site.
With a list, it reduces the work you would need to do to attract new visitors to your site.
- Smart Blogging Strategies
Smart blogging strategies attract visitors to your site with well-written, optimized blog content. This can be on your website, which helps to rank your site organically. Or, it could be blog posts on other websites that bring that site’s traffic to you as well.
Blogging for your business also helps to keep your content fresh and updated, which matters for search engines. It shows that you are adding content regularly. It just has to be useful to your visitors and encourages them to return and to stay on your site.
- PPC Advertising & Ad Retargeting
Paid traffic is one method to increase traffic if you do it right effectively. Pay-per-click or PPC advertising is a cheap and fast traffic source. And they can work very well when you use it. It helps you to quickly build up traffic to your site, which you can then convert into subscribers or repeat visitors.
And, if you engage in retargeting efforts, you can leverage this paid traffic even more.
Facebook and Twitter are two social media platforms that allow you to retarget visitors. This helps to increase conversions and visits to your website. That’s why most marketers have a budget for retargeting. This is because they know it works.
When ad retargeting is done right, you can increase the traffic to your website. And with this increase, make more sales or grow your income earnings.
In doing your ad retargeting, make sure to get it right. Don’t show too many or too little impressions. Get the balance right. And ensure that you that if you segment, you do so correctly to target different stages of your sales funnel.
- Leverage Free Traffic from Google
PPC advertising can help your organic reach as well. As you bid on traffic, it helps you to get ranked in free search engines. But, you can also rank well and attract organic traffic through search engines such as Google, Bing, and directories such as Yahoo.
The approach for these is to rank well for your best keywords. To do this, you have to ensure that your website is following on-site and off-site optimization strategies. This requires that your website is indexed and easy to crawl by search engines. It also means that you have appropriate backlinks and an excellent internal linking structure. Plus, optimization means you have relevant and useful information on your site that you update regularly.
With these strategies appropriately managed, you can increase your organic reach. And this, therefore, gets your website in front of more potential visitors online. Then you will improve your website traffic and increase visitors to your site.
- Find an SEO Company
If you want to make the best use of all these SEO strategies, an experienced SEO company can help. This is especially important if you don’t have the time to spend learning SEO strategies. Or you do not wish to spread yourself too thin when you have a business to run.
You outsource your accounting needs to an accountant. And you pay a lawyer to take care of your legal requirements. Just like these professions, an expert SEO strategist can make a difference in your website traffic. They can quickly set your website on a path for traffic growth while you focus on your business or other aspects of your site.
Get Started Increasing Your Website Traffic
You now have the basics for attracting visitors and improving your website traffic. You may need to read and do some research if you intend you do this on your own. But you can do it. You don’t need to start with all the strategies at once. But start with even one, and one approach done right can significantly improve and increase your website traffic.