If you’re a business owner, chances are you’ve probably encountered SEO along your business
venture. Whether you’re on friendly terms with SEO for years now or you’re completely a
stranger to it, here are the basics of Search Engine Optimization that you ought to know.
What is SEO?
Search engine optimization is a digital marketing strategy for attracting people to visit your
website with search engines as the main trigger and factor. If you’re a landscape contractor and a
user searches for landscape contractors in your area, then it’s natural to want to show up in the
search results. Google has the most power among other search engines and what Google set as
its rules and guidelines general becomes the industry standard. Simply because Google owns
about 75% of the market share in the search world and rarely do you see SEO-related articles
using other search engines other than Google as their basis.
How to do SEO?
In the context of Google, it has been said that over 200 criteria have an influence on ranking a
website. Nevertheless, when you weigh down the most defining factors, there are only five that
heavily affect search rankings. If you want to succeed at SEO and rule over the SERPs in your
market industry, then below are the five factors you must pay attention to.
Inbound links serve as an indicator of how relevant and popular your website is. The more other
websites—especially the authority websites—that are linked to your website, then the higher
chance you have at ranking better because Google will consider your site as valuable. Having
inbound links can vouch for your engagement with the social community and the quality of your
content. The best and easiest way to build links is to create quality and relevant content for
your website. Use this as leverage to link to others and in return, have them link to your
By copy, I mean the marketing term for text on the page. The newsworthy, inner pages need all
those words. Your topical page should consist of at least 500 words per page. Also, always keep
in mind that Google is a linguist meaning its algorithms and crawlers rely on text, not visuals.
They are language-based. If you don’t have text on your website, then Google won’t have a way
of recognizing your expertise in the field, therefore, people won’t be able to find your website.
Tags play a very crucial role in letting search engines acknowledge your website. The title tag
and the description tag must be written by someone who knows very well your business and brand.
It can be you as the business owner or your copywriter, but definitely not your programmer.
Remember that the title tag is the main heading of your website while the description tag is the
snippet below the green link on the search results page. Your description tag must contain relevant information that could best sum up what your website is all about because it could determine if a user will visit your site or move on to the next search result.
Frequently Updated Content
Another way to let Google know that your website deserves a better ranking is by regularly
updating your content. Without it, it’s the same as owning a rundown shop with unpleasant
visuals making it ineffective for taking in customers. You can use blogs, specials, and new
products to keep your content fresh.
Website speed and security
Websites that take more than a couple of seconds to load will look bad in the eyes of Google.
Your website must load within 3 seconds on both the mobile and desktop versions. As for
website security, your website should be considered secure meaning it has to have an https://;
otherwise, the number of visitors to your site will go down.