User experience (UX) is a crucial element not just in the digital world but also in the real world. However, it is only in the digital space that the value of UX is clearly shown mainly because of the choice of the users. While people can go through the hassle of staying at a rundown inn because it’s the only one near them, but they won’t think for a second of leaving a website when they feel the UX is poor.
Digital experience should be at the very least, decent. The internet and technology have evolved so many time to satisfy the needs of the users. If your website cannot provide its users with a good experience, then surely, they will go to the site that will.
And so, we have come up with five user trends that will fortify your website and your marketing campaign as a whole.
Just like any other elements in the digital marketing world, UX trends, to are subject to constant change. And yet, simplicity will always be one of its main attributes amongst others. Fancy designs are good, however, only to the extent that it won’t hinder any user from achieving their goal in a website. Most often than not, users go to a website with the intent of accomplishing something. To do that, a website then has to accommodate the users in a way that it can simplify the steps necessary to achieve their goals. Hence, your website needs to follow a simple navigation pattern and at the same time, provide accurate and visible information.
Targeting users through their emotions is the most effective way of interacting and creating valuable memories with them. Fortunately, technology has picked up this year, seeing that emotional intelligence can now be integrated into mobile devices, making it entertaining and engaging at the same time. This technology opens opportunities for users to express their emotions better as they interact with a UI. Moreover, this new technological advancement can mimic the feelings of the users and present it using UI.
Through augmented reality, you can change the way you see the world using your mobile devices. AR has already manifested in several mobile applications. Remember the time when people used to go crazy about finding ‘Pokemons’? Yes, Pokemon Go is a prime example of AR in the form of a game. Aside from sports, AR is also used in creating tools, say, a measuring tool application that allows you to use your device’s lens to measure an object, instead of using a physical ruler or measuring tape. Indeed, AR is aimed towards creating a more enjoyable and fascinating digital marketing world.
Developers have long known that the more immersive and realistic the experience is, the more memorable it becomes. It leaves a big impression on a person. This is why many people are sharply drawn to the idea of discarding their 2D habits and instead, shift to 3D effects. Not anyone can just easily swing to 3D. You have to consider accessibility in the context of user experiences. Thus, it requires thorough planning for you to implement this alteration without compromising any essential elements successfully.