Establishing your own business is never an easy feat to take, even more so to make it very profitable. The great thing about online shops is that you can design it the way you want to and it is easier to promote considering the kind of digital marketing we have today. Nevertheless, just because you have many sites or store visitors does not guarantee you that each one of them will turn to buy customers. It is only after you have opened your shop when the real fun begins. With that in mind, here are some Austin SEO tips to get to help you boost your e-commerce conversions to generate more sales.
1. Start building trust
You should probably know by now that not everyone that visits your site will convert to actual sales. First-Time visitors are most likely to be hesitant about making a purchase. This is why it is essential to establish trust in, however, and whatever way you can as this will help you move from early stages of buying cycle towards an actual purchase. By encouraging people to put their trust in your brand will also encourage them to provide their contact information—something that you can add to your email list—and later on use those to send them your campaigns and newsletters.
2. Use high-quality images
Most people based their purchasing decisions on the display photos of the products they see in online shops since you can’t physically touch or see the products themselves, so they rely on the images. With that in mind, leverage the power of quality images throughout your store to help you boost your sales and encourage customers to buy from you. See to it that your pictures are clear and visible enough that it the fine details can still be seen if you zoom them in. Also, don’t forget to put right and well-written descriptions to back up your photos.
3. Eliminate the risk
One of the most common reasons why people hesitate to buy something tangible online is the fear that it won’t fit, it is not what they expected it to look like, or worse, come as damaged. If you can eradicate these risks, then more customers will likely buy from you. For instance, offering free shipping for a particular minimum spend can help you attract customers. You can also consider offering free product returns in cases of damages.
4. Include a proof
When making purchases, most customers prefer to buy products that have already tested and used by others. There’s no better proof of reliability and quality than the testimonials of previous customers. Relatively, it is best to add social proof to your online store to help boost conversions. This will help you establish your credibility as a store and gives customers assurance that their transactions will be processed smoothly.