No budget, low budget, or high budget, busy or not, it doesn’t matter because, in this digital world, it is imperative to connect to your customers online and show them that you care because that’s exactly the place where you can best target them. However, if there is one thing more important than implementing your digital marketing campaign, it is to check their performance. Well, it cannot be denied that this takes not just time, but also marketing experience, which obviously, not everyone has right now. This is especially true for small businesses that like to make a difference but only with a very limited budget for their campaigns. As a result, they end up doing it themselves since they tend to direct their sources to other aspects like labor, quality, and craft. Unfortunately, these admirable marketing efforts are often in vain as they are not the most favorable in this digital era. If your business is suffering the same, then here are a few things that may be the cause as to why your digital marketing campaign is failing.
- Content is lacking in many aspects
It has been mentioned more times than we can count that content is king. Several years ago, Google turned its back on poor quality contents in line with the website rankings. Thanks to that major shift, users can now easily access good quality sites with useful content. No matter how busy you are, you must always make it your goal to create a content that is most favorable and respectful to Google’s algorithm. Additionally, you must ensure that you are not stuffing your keywords, and instead, you are offering them a fresh copy that is not found on another website. If you cannot do it yourself regardless of your reasons, you can just hire a copywriter to get the content generation job done. The better your content is, the more your customers will regard you as a reputable site and increases your chances of benefitting from word of mouth.
- No time to review performance
When your first started your business, it is most likely that one of the first things that crossed your mind is the term marketing strategy. You probably even found a team already to implement it. All is good until you fail to review its performance. You must not wait for red flags signaling that your campaigns are failing, but rather, you have to start analyzing what is working and what is not way ahead of time. Testing is one of the main keys to success in digital marketing. So, make sure that you allocate a couple of hours every month to look at how your digital marketing campaigns are performing. Lastly, take some time to fully comprehend the highs and lows of your marketing.
- Campaigns are not tailored
Are you baffled why your campaign is not working when you have already invested into PPC, social media ads, Google AdWords, or display advertising? If so, then have you looked into your bidding? Paid advertising is effective in boosting your sales especially if you spend time segmenting your audience and even more so if you create an audience persona to get to know them better. Attributes like age, location, preferred websites, Facebook likes, and such, are all considered opportunities if you can reach the right users and bid accordingly. Also, if you know your audience, then it will greatly help you in determining which keywords best to bid on.
- Mobile is out of the equation
Apparently, mobile had already surpassed desktop when it comes to the number of searches ever since 2015. Aside from creating your site and digital marketing campaigns, you must also invest in tailored digital ads displayed on mobile. In other words, you have to position your brand exactly where your customers, which includes looking into social media ads, mobile SEO and ads thru apps, like Instagram, Facebook, and Twitter.