Links are considered an essential aspect of ranking one’s website. However, in today’s
landscape, there have been many debates from marketers and SEO professionals about links not
holding the same value as it was before. Relationships don’t define your rankings and will never be. You
can build all relevant relationships possible and still not rank well. This is because ranking is not a matter
of who have the most or best links. It doesn’t negate the fact that link building
still plays a huge role in ranking your site, and so, let us look at the three ways links can
influence your online rankings.
Some links work best at bringing crawlers to your site. If you have a lot of this kind of relationships, your website can be verified as trustworthy and of good reputation. Because
Google has created two link graphs, one that rejects pages that are considered spams and one that
accepts non-spam pages. This scenario gives rise to the need for gathering links from
reputable sites to be measured for ranking. This is where Reduced Link Graph comes
into play. It is a graph that includes pages on the internet, excluding those who have bad
reputations. This particular map is only meant for sites that matter. You must gather links from
high-quality sites that are associated with top relevant pages because these are the kind of relationships
that will help your rankings. Otherwise, you will be excluded from the reduced link graph.
Links that help rank a website
If you take into account the scenario of reduced link graph, you can now begin to understand that
there are links that will help site rank and there are those that will help you get crawlers – or
what we refer to as validating links and be considered for the ranking. Lastly, there are also those
links that don’t help at all. There is also what we call authority sites, the sites that are
considered high quality and that obtaining links from those sites can contribute to a site’s
rankings. However, Google is not confirming such an authority metric theory. Now, let’s take out
the authority metric and follow Google’s claim that such a parameter does not exist. The main point
here is that many so-called authority sites with many links don’t influence rankings. Several
sites have already come forward and spoke of links doing nothing in ranking their websites.
Links do not determine a site’s rankings
The third and last way relationships affect rankings is that they do not affect rankings. As long as your
websites could satisfy your customers and visitors, then Google will compensate you in the right
way. The main focus here is that Google considers what most users think as more important than
the individual user, meaning whatever most users expect a specific web page is about is what will
be deemed as the most relevant and most high-ranking.