E-commerce took the business world by storm and yet many small business owners and entrepreneurs are still extra cautious about taking introducing it to their business. Truth is, whether a business sells products or services, it can still earn online sales. This article discusses the three barriers that are deterring many service providers from embracing e-commerce, when in fact, their perceived obstacles can be easily addressed with proper planning and use of right tools. Below are the said reasons behind the hesitations of these businesses.
1. You won’t sell a product
It is a common perception among service businesses that e-commerce is not something they can just pursue and do it successfully. In reality, you can still sell but you just have to extra creative on how you can use e-commerce to build your brand. Think beyond what’s in front of you. Many successful apps became as such because, at some point, someone saw a great potential on it that most people have not seen. Write a book for instance or have shirts printed. Think outside the box on how you can convert your skills and knowledge into something tangible that can be easily sold. Not only does this generate you sales but you can also develop your brand through this. The secret is to recognize the extent of your knowledge and how you can leverage on that aside from selling your services.
2. You won’t have enough time
This is probably the leading cause of why most people do not enter into online sales. Things like maintenance, setup, and product shipping demand you to commit your time—time that you might not have. However, contrary to this, e-commerce actually takes a little time. You can set up quickly if you are not very picky on the designs elements and other small things that can take up your time. When creating your website, all you have to do is to ensure that it can easily process and order a product while presenting accurate production information in as few steps as possible. Maintenance can be done by you or you can outsource a freelancer depending on the level of difficulty. But in most cases, maintenance work is just the basics so you can do it yourself. For shipping, you can just have an app installed to automatically print shipping labels and have them ready for courier pick-ups.
3. It’s too expensive
Sure, getting into e-commerce a few years ago used to be costly for many businesses, but it’s not anymore. Even choosing an e-commerce platform won’t cause you to break the bank, not to mention that those platforms like Shopify and Woocommerce have already established an outstanding reputation for many years now. Aside from the monthly subscription for these sites, you’ll probably be only paying for a website developer—if you choose to hire one, that is—which won’t cost that much, especially once you have your site running.
Many service providers are starting to realize the great potential of e-commerce, so while they are still on deciding on it, the quicker you join in the playing field, the better.
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