Marketing For Your Las Vegas Website
Ever since it has been known to the public that more than half of the traffic from various
websites come from mobile devices, Google has been making attempts to have its mobile-first
index as a response to the sudden shift of traffic source. Google is intending to launch this index
across the world that will access the mobile version of a website, crawl, and index the content.
As a Las Vegas based business we prepare ourselves to adapt to this new era’s digital marketing shift towards mobile-oriented websites, below are three essentials to learn more about Las Vegas SEO specialists can equip themselves with.
1. Keeping track of Google’s crawl activity
While it is great that you will be notified when your website has been switched to the mobile
version, it is important for you to now Google’s crawl activity in more detail. If you can monitor
the log file data, it is likely that you can see how search engine pots get through a website and
what they see from their perspectives. This will point out both the surge in activity from mobile
user agents and the decrease from their desktop counterparts. The increase in smartphone user
agent activity could mean a drop in the number of URLs it visits every day while Google
measures your website performance.
2. Know the mobile user journey
It has been found out that desktop versions of websites can hold an audience’s attention
longer than mobile versions can, which makes it important to understand how micro-moment
works. In those micro-moments, brands can be used to stir interaction from customers just as
they express their desire to know a certain thing, go somewhere, or even be encouraged by
content. In order for brands to do this, you must have intent signals in your content so that you
can know what your Las Vegas customers really want. As for mobile devices, this landscape does not apply which is why it is important to know that your brand must take this into account as one of the top priorities for the mobile-first era. Mobile devices can create and share more data compared to desktop devices and this could be used as an advantage to team up with other marketing platforms to create new mobile experiences. Voice search strategy, for one, can be a great start to reach out certain micro-moments.
3. Create Las Vegas Related For Mobile Devices
One of the most common mistakes Las Vegas companies make about the mobile-first index is that
if you have a responsive website, you need not exert many efforts in preparation.
Sure, that may be true to some, but that can only be possible if your content is already optimized
for a mobile audience.
Many businesses in Las Vegas consider the mobile-first index as a great opportunity to offer a better experience for its customers and such brands could be ranked high for this. Sometimes even if you haven’t done anything particularly wrong, your website could still suffer if you don’t tailor your content.
Smart marketers will use their mobile customer journey as a guide to identify the phases at which mobile proved the most important. Then if they couple it with the analysis of the content performance across all devices, it will now be possible to come up with a content for the mobile-heavy stages of the journey.